AnalyticsToday Show

Watch this show on YouTube: https://www.youtube.com/watch?v=AgkRIxKT14g

In today shows, Jeremy Roberts and Sameer Khan will discuss how digital marketing and analytics has evolved in the last 20 years and explain the different stages of the digital marketing and analytics journey. Here is what's covered:

1. Single channel analytics and marketing

2. Multi channel/OmniChannel analytics

3. Attribution analysis

4. Marketing Automation

5. Machine Learning

6. Personalization

7. Open Garden

8. Customer Data Platforms

9. Real Time Personalization

10. AI based personalization

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iTunes:https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732

Today's show is exciting because we have a great guest who is here to challenge the Chat GTP buzz with groundbreaking video intelligence AI solution that does not requires typing. Sud Bhatija is the founder of Spot AI that uses the video AI technology to identify actions/behavior and recommendations.

In this show, you will learn:

How Sud became the founder of an AI video company?

What does the future of CCTV/Digital Camera system looks like and why you should care?

How video intelligence is going to revolutionize businesses more than Chat GTP?

What is the future of video recording systems?

and a whole lot more.

Always connect us at www.analyticstodaypodcast.com

https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732

2023 is here and it's time for our full year digital and data predictions. In this show, Jeremy and Sameer will discuss the following digital and data trends and how it will impact you and your organization. We will also review our 2022 predictions and see where we landed. Brace on for a content filled show:

Decentralizing social media to create a ‘super app’

Data as a Service

Video adoption continues to accelerate

Increase in Marketing Data Tech Spending

Content creator and brand alignment

Technical to Anticipation Marketing Automation

Move over chat bots, GTP4 is here

Increase in Interactive Web Content

Third Party Cookies Dies a Slow Death

Data Mesh and Data Democratization

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https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732

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In today's show, we have a guest who was directly mentored by Elon Musk during his early days at Tesla. Nick Freund took the mentorship to heart and started an analytics workstream company called Workstream.io. Nick will share his unique and exciting experience of what it looks like to learn from one of the legends in the business and tech work - Elon Musk. He also shares:

Interesting facts about his journey from and employee to a founder of a successful startup.

His exact secret to building a tech company from scratch

What is Workstream.io and what does it do and how it helps businesses solve a specific problem across the analytics journey?

How is the changing data/analytics landscape impacting performance insights?

Leave us your feedback: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732

Visit us at www.analyticstodaypodcast.com

Today, at our show we have Christopher Nguyen who is a leader in the AI space and co-founder of Aitomatic. You will enjoy the conversation as we geek out with Christopher and cover the following topics:

Learn how Chris started his career as a software engineer at HP, worked at Google and now heading Aitomatic.

What is Aitomatic and how it's different from other AI players in the market?

How human and AI can work together instead of AI replacing humans. How do you think AI will help us scale human productivity?

Data is becoming a bigger problem for companies compared to automation. Mostly, it’s not about big data but about linking few data sources. How companies can use automation to solve their smaller data problems?

What will be the inflection point the world using more AI and Human combination?

Where is Aitomatic is heading?

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Today's session we have a great guest Krishan Patel who is the VP of product for Apollo. Krishan will share insights on how his company is able to transform the sales prospecting process using artificial intelligence and data. In this session you will discover:

How Krishan overcame challenges in his career to become VP of product?

How Apollo combines demographic, industry and firmographic insights to deliver unique targeted profiles?

What type of analytics does Apollo provide to the sales organization to improve conversion?

What is the evolution in sales for B2B?

How do should professionals plan for the future of selling?

and a lot more..

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Today, organizations are struggling as we live in the age of "Great Resignation". How can leaders take the best action for improving retention and maintaining healthy engagement for their employees? Ian White (CEO of Chart Hop) joins us as a guest and shares how data can transform organizations.

We will discuss:

Why HR data is a disaster (and how to fix it)

How to implement people analytics

The importance of proactively maintaining organizational health

Why headcount planning is frustrating and time-consuming

How creating a sense of purpose for employees promotes retention and attracts top talent

Why organizations should ditch annual planning

Leave us your feedback on iTunes or visit www.analyticstodaypodcast.com

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2022 is here and we are having a great start to our podcast this year with another awesome guest John Horn. John is the CEO of StubGroup, a company that specializes in Google Ads and Analytics. Here is what we cover in this show:

Johns career journey and lessons he learned from his first job to becoming CEO of StubGroup. He recently wrote an article based on the study his company conducted. The article demystifies ecommerce pricing strategy and consumer buying behavior. John will share some secrets of consumer buying behavior based on average order value and how you can use this for your organization. Changes in the paid search landscape and how to adap. Google tag manager changes and how it will impact organizations and much more...

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Support the show (https://www.patreon.com/analyticstoday)

2021 is coming to an end and I want to congratulate all our listeners for completing another challenging year filled with inflation, logistics challenges and Covid variants. Good news is 2022 brings new hopes and possibilities for the digital world. Today, we will share our 10 Digital and Data predictions for 2022:

Marketers will use AI-powered audience solutions instead of cookie based

Actionable video ads with in-video shopping experience will replace traditional video ads

Conversational marketing will overtake script-based marketing

IoT devices adoption rate will increase by 30%

Sales teams will actively accommodate fully remote or hybrid sales model

Customer loyalty in ecommerce will continue to evaporate Personalization will expand across multiple devices

Metaverse marketing adoption will increase for top brands

Ad optimization will become extremely sophisticated

Social commerce and influencer marketing integration will increase

There you have it. Our top predictions for 2022 for digital and data predictions.

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Digital landscape is changing rapidly and it creates new challenges for the business to deliver the right customer experience while keeping privacy and governance in check. In this episode we have Rob Clarke the founder of digital experience platform Strala and now VP of Product at ObservePoint. We will have some exciting conversation about the following:

What was the rational behind founding Strala, a customer experience measurement platform?

How has digital experience evolved in the last 10 years?

What is the future of digital customer experience?

What is lacking in the Adobe's or Salesforce of the world when it comes to customer experience measurement?

User privacy is now a buzz word and speaking from experience most organizations take it lightly just to satisfy the GDPR, CCPA and similar laws. How should a data analyst or marketer approach user privacy?

Why is it important to capture every customer touchpoint when performing an audit and how do you get around the privacy issues when capturing the data?

What advice should we give marketers and experience managers today who are trying to improve customer experience and market product and services?

Leave us your feedback on iTunes or visit our website at www.analyticstodaypodcast.com