Analytive Podcast

Rachel is a fractional CMO, entrepreneur, reformed executive, teacher, and athlete. Always ISO the next thing to build.

In search of the lifestyle upgrade, she found herself in the Colorado mountains building the internet from the application layer to the physical network. She founded the largest women’s cycling team, Colorado Women’s Cycling Project, Vino & Velo, and LeadOut Sales, a B2B/B2C/D2C technology marketing firm.

She's currently on sabbatical while building BABs Outside and writing a book (to be published in 2022).

She’s also an angel investor in a variety of startup companies. When not building brands, you’ll find her on a 14er, bike, skis, yoga mat or caring for my two adopted cats.

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Hello!

Welcome to the Analytive Podcast. Today for our guest I have Brian Hanning. Brian is a lawyer specializing in business-related law.

I asked Brian to come on the podcast for two reasons: First, as a business owner, I had questions about many of the legal aspects of running a business. Brian was gracious with his time, and I'm grateful for his ability to explain complex legal topics simply. If you're starting or running a small business, this is a great foundation.

The second reason I wanted to have him on is: I get a lot of questions from other entrepreneurs about corporate formation, trademarks, and other business-related issues. I'm by no means an expert, so this interview with Brian is something I hope to pass along to them.

Here's the deal: If you're curious about forming an LLC, whether you should get a trademark, and other types of legal questions, you should listen to this podcast. If nothing else, it will give you a solid foundation that could potentially save you hours of time talking to a lawyer (which also means hundreds of dollars at their billable rate).

We're doing this episode in a two-part series.

Part 1 Focuses on corporate formation, types of legal entities, and other foundational information. We also briefly discuss trusts and we take a rabbit trail into how people around the world are using shady tactics to hide business activity.

In Part 2 we dive into IP protection including trademarks, copyrights, and other intellectual property issues. We talk about when you should and should not think about filing the various types of intellectual production as well as what you might expect to reasonably pay.

If you do have business legal needs, be sure to reach out to Brian. He can be found at ThatDamnLawyer.com. Props for a great domain name, Brian.

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Hello!

Welcome to the Analytive Podcast. Today for our guest I have Brian Hanning. Brian is a lawyer specializing in business-related law.

I asked Brian to come on the podcast for two reasons: First, as a business owner, I had questions about many of the legal aspects of running a business. Brian was gracious with his time, and I'm grateful for his ability to explain complex legal topics simply. If you're starting or running a small business, this is a great foundation.

The second reason I wanted to have him on is: I get a lot of questions from other entrepreneurs about corporate formation, trademarks, and other business-related issues. I'm by no means an expert, so this interview with Brian is something I hope to pass along to them.

Here's the deal: If you're curious about forming an LLC, whether you should get a trademark, and other types of legal questions, you should listen to this podcast. If nothing else, it will give you a solid foundation that could potentially save you hours of time talking to a lawyer (which also means hundreds of dollars at their billable rate).

We're doing this episode in a two-part series.

Part 1 Focuses on corporate formation, types of legal entities, and other foundational information. We also briefly discuss trusts and we take a rabbit trail into how people around the world are using shady tactics to hide business activity.

In Part 2 we dive into IP protection including trademarks, copyrights, and other intellectual property issues. We talk about when you should and should not think about filing the various types of intellectual production as well as what you might expect to reasonably pay.

If you do have business legal needs, be sure to reach out to Brian. He can be found at ThatDamnLawyer.com. Props for a great domain name, Brian.

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Dr. Lewis is the Program Director of the Masters of Computer Science. He is the recipient of Outstanding Achievement: Teacher of the Year for the College of Engineering, Computer Science. He is the recipient of Outstanding Achievement: Inventor of the Year University of Colorado, for his innovative work in machine learning. He is the recipient of the Diversity & Inclusiveness Award; “Innovations in Scholarship for Inclusiveness" and the recipient of Outstanding Achievement: Teacher of the Year. College of Engr (Student Vote), 2018 and 2019. He is the recipient of the prestigious Daniels Fund Ethics Initiative Faculty fellowship. He has also server on 33 NSF and NIH panels selecting recipients for research funding in Artificial Intelligence, Machine Learning, Robotic Sentience, and Computational Neurosciences.

Dr. Lewis has delivered keynote addresses at i)The Sixth International Conference on Neuroscience & Cognitive Brain Information BRAININF0,  Nice, France. The Role of Computational Neuroscience Machine Intelligence in Sentience, Common Sense and Artificial Consciousness. Nice, France, 2021. ii) The Convergence of Artificial Intelligence and the Internet of Things. The role of DNNs, GPUs and artificial consciousness on the future of the IoT. Nov 28-29, 2017 Palo Alto, CA, where Eric Schmidt, CEO of Google, was in the audience, and at iii) The 2nd Annual Autonomous Capabilities for DoD Summit Sept 19-20, 2018 in Maryland where he addressed Deputy Chief of Staffs, generals and high level DoD officials on Artificial Intelligence, Machine Learning, Robotic Sentience and Artificial Consciousness, comparing research in these areas in academia and industry compared to the DoD see here.

Dr. Lewis' research is applying sentient, common sense knowledge and consciousness to i) cybersecurity, ii) the Intelligence community and iii) robots. Herein, cybersecurity can emulate, for example, both the human common sense and cyber knowledge of 10 million computer science cybersecurity experts all over the net. Similarly, a military robot can depend on both its AI and its human sentience operating systems to test each other’s intellect and the consequences of their locomotor functions – more like humans, and consequently save lives in the intelligence community, the battlefield and hospitals.

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About Analytive

You’ve likely worked with marketing agencies in the past. And if your experience is anything like mine, you worked with marketing teams that gave you a cookie-cutter approach to marketing. They counted minutes, gave detailed reports and presentations, and otherwise did the “ad agency” thing. But at the end of the day, were you getting fresh sales leads?

Did you have people interacting with your brand, handing over their email addresses, or requesting quotes?

That’s what good marketing should do for business.

Neither of us works for Coca-Cola. They may have billions of dollars to pour into ads every year, but you don’t.

And you need to get leads from your efforts. Our systems and processes have worked successfully for dozens of clients in the B2B space. And what we do isn’t some sort of voodoo or magic. It’s simply building on a few core principles of digital marketing to help you find, attract, and connect with customers.

We want to help move money from your customer’s pocket to yours. And we want your customers to be happy about it.

Learn more about our SEO, advertising, and digital marketing services at Analytive.com.

Emily Drage runs Drage media, a video production and promotion house designed to serve small businesses. On top of that, (and I how I connected with her), she runs the LifeInNoCo Instagram handle, where she's built a loyal and engaged following focused on a specific geographic area of Northern Colorado.

In this podcast, we talk about what is working right now for local businesses on social media as well as how local influencers are slowly replacing traditional media sources.

This is an awesome podcast if you or local your business users social media.

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measureable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Carmelo Mannino is the co-founder and CEO of STOW IT, an online marketplace for vehicle storage. Upon graduating from Colorado State University with an MBA, Carmelo became the Head of Growth, at BillGO a consumer-facing mobile bill pay application that helped roommates share bills. During his tenure at BillGO, users grew from 0 to 10,000 within 3 months before BillGO shifted their focus to a B2B focus.

Carmelo then helped to cofound STOW IT. Today STOW IT is one of the largest providers of vehicle storage in the country and helps thousands of companies and individuals find and book storage for their cars, boats, and RVs.

On this podcast we discuss, StowIt, the vehicle storage industry, how storage as an industry is faring during the COVID-19 event, and what Carmelo has learned about growing and managing a startup.

This is an awesome conversation and I’m grateful to Carmelo for his time. If you’ve wanted to see under the hood for a high-growth startup, this is your chance.

This is Tyler and you are listening to the Analytive Podcast.

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measureable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Welcome to the Analytive Podcast! So good to be back. On the episode today, I have two people who are amazing, non-profit experts as well as the founders of Periscope Theory - a consultancy designed to help non-profits grown and become more efficient.

Erin Zimmermann has over a decade of nonprofit and volunteer experience. Some of her highlights include helping corporations develop and evaluate their employee volunteer programs, developing high-performing board and CEO partnerships, launching Colorado Reading Corps in two school districts, and securing several federal grants for various nonprofits.

Rebecca Toll's portfolio includes business development and revitalization projects, fundraising, building state and local government partnerships, and leading organizational change. Rebecca seeks the opportunity to apply critical thinking skills and diverse perspectives to address challenges within your organization.

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measureable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Today on the podcast we have Melanie Ulle! Visionary and Founder of Philanthropy Expert, Melanie views philanthropy as a true vocation. She previously worked as Senior Development Director at one of the largest foundations in the country. Her many years of professional experience include philanthropic development, political fundraising and nonprofit management. Throughout her career she has raised tens of millions of dollars, resulting in a significant impact for a broad range of candidates and organizations.

She currently mentors mid-level development professionals through a university-led leadership program, the Institute for Leadership in Development.  She has been featured on the Today Show, Fox News, the Associated Press, the Denver Post, the Wall Street Journal, Martha Stewart, and dozens of other national and international news outlets.  Melanie received her Bachelor of Art in international political economy from Colorado College.

In today’s podcast, we cover fundraising, asking for money, how “major gifts” programs work, how to develop relationships through curiosity, and so much more.

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measurable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

Hello! Welcome to the Analytive Podcast. Today on the podcast we have Deniciro “Denny" Otsuga.

Denny is a Japanese transplant to Colorado. He was initially trained as a Ph. D. molecular geneticist, and decided to use his scientific knowledge to help translate scientific discoveries to the marketplace to create a tangible benefit to society.

After earning his doctoral degree, Denny worked in the technology transfer field. Technology transfer (which we talk a bit about in this podcast) is the process of taking inventions from the lab or university to deploying them into the marketplace through products or services.

Denny used his science background to assess innovation from university research, patent them, and then find industry partners interested in developing it into a product.

Denny then went to work for a biotech startup (putting him on the other side of the negotiation table) to license patents from university researchers.

He was then recruited to take executive positions in technology transfer at several universities.

Eventually, Denny left the comfortable university position to start a company that ended up being acquired for more than 20x the initial investment in just 18 months.

Denny has since been on the venture capital and angel investment side of the ecosystem helping entrepreneurs and developing a venture ecosystem in Fort Collins, Colorado.

In today’s episode, we talk about angel investing, venture capital, fundraising, technology transfer, and a host of other topics. Huge thank you to Denny for coming on the Analytive Podcast.

Click here to learn more about the Rockies Venture Club.

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The Analytive Podcast is created and hosted by Tyler Brooks at Analytive. If you're wanting to grow your business through measureable, trackable channels (including ABM, SEO, Facebook ads, and funnels), reach out to us. We'd love to chat.

EIDL loans, PPP, Stimulus, what does it all mean for you!? If you’re a sole proprietor, a small LLC, or in the non-profit space, this podcast is for you.

Kim Fisher is the Chief Strategist at Vision Catalyst. With over 30 years' experience as a nonprofit executive and business coach, Kim's extensive experience in both domestic and international organizations enables her to create and implement the financial, administrative and fundraising infrastructure that ensures an organization's long-term success.

Kim has worked at the director level in the areas of business development, training, marketing, and program development. Her favorite role was serving as the CEO of Arms of Love International where she is still known as "mommy Kim" to the children of her heart in the Philippines and Nicaragua.

Kim has earned degrees in Psychology and Business from the University of California, Santa Barbara and in BIble and Theology from William Jessup University.  She holds certificates in counseling, coaching, and spiritual direction.

In this conversation, we talk about the Paycheck Protection Program (PPP) and the Economic Injury Disaster Loan (EIDL). If you’re a non-profit this is super relevant to you, but I also have her work through the small business implications for small businesses and independent contractors.