How can you identify a high-net-worth individual? In this episode of The Academy Presents: Real Estate Investing Rocks, we welcome Branden Cobb, MBA. Branden discusses the importance of understanding customer acquisition cost, how to use testimonials to build trust, and exploring companies like Apple Cart that can help get ads in front of wealthy audiences.

Join Angel and her esteemed guest dives into the importance of having a consistent nurturing process when comparing leads from different sources.

Tune in now as Branden shares all about targeting high-net-worth individuals!

[00:01 - 01:09] How To Generate Leads And Build Trust

• Angel welcomes back, Branden Cobb!
• To target a high-net-worth individual, one must be introduced by someone already in the circle
• There are companies that specialize in targeting people like the President of the United States or a CEO of a certain company

[01:10 - 03:46] Customer Acquisition And Reinvesting Profits For Growth

• Building trust with high-net-worth individuals
• Testimonials can be used to attract other high-net-worth individuals
• Focus on customer acquisition costs rather than per lead/click costs
• Reinvest profits to grow the lead generation program
• Aim to get leads that close at or below the profitability level

[03:47 - 07:56] Analyzing Lead Quality And Conversion Rates To Maximize Investment Returns

• The quality of the lead is more important than the conversion rate
• Nurturing process needs to be consistent to compare lead sources and quality
• Higher-priced investors may cost more but may be more loyal and have a longer investment life
• Providing an extra level of service to high-net-worth investors may be beneficial for customer loyalty

[07:57 - 14:50] Closing Segment

• Branden shares how to target how net-worth individuals and improve customer loyalty!
• Tune in to this episode to learn more about Branden!

Tweetable Quotes:

“It is important that the nurturing process, whether it's human-based, whether it's automation based needs to be consistent in order to compare the lead sources and the lead quality.” – Branden Cobb

“If you have a high-net-worth investor, you may want to provide an extra level of service to make sure they're happy and retain them.” – Branden Cobb

You can connect with Branden Cobb through his:

LinkedIn: Branden Cobb

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