In a wide-ranging Trendsetters conversation, Bob Liodice, President & CEO of ANA (Association of National Advertisers), explains why the organization chose Agentic AI and Authenticity as its Words of the Year—and why they are inseparable.

This conversation offers signals for every kind of marketer—brand builders, performance leaders, CMOs, talent developers, and agency partners alike. And it raises a central question for the year ahead: as technology becomes more autonomous, can marketing stay authentically human?