Hello and Welcome to today's episode of The Brand Marketing Podcast and today, we'll discuss how to write a good caption on Instagram. So let's get started!

Is it worth it to write captions?

Maybe focusing on the images is enough. People are on Instagram for the pretty pictures anyway, right? That’s what’s going to get them to double-tap to like.

But are likes what you’re really after?

Why are you on Instagram? If it’s for the likes, fine, but if you want to use Instagram to make deeper connections with your audience and sell more so that you can keep helping people through your business — well, then likes aren’t enough.

So, first off... you must realize that Inspiring engagement isn’t easy. It’s hard enough to get people to double-tap to like, how can you get people to comment, share, and save. In reality, The picture needs to stop the reader from scrolling, but it’s the caption that is going to really capture your audience and let you make a meaningful connection with them.

Make an emotional connection

The next time you post on Instagram, think about How do you want your audience to respond? Now write a message to go alongside your image (a caption). Be sure to Start with an emotional connection, then share something practical, and end with the mindset shift that you want them to remember.

Are you ready to try?

An insight for you: Top 5 Instagram marketing mistakes to avoid at all cost