Welcome to today's episode of The Brand Marketing podcast and today, I'll be sharing something worthy about newsletters. So, let's get started.
There’s no denying it that Email marketing has lost its shine over the past decade. But old-school marketers still cling to the hope that sending emails will have a big impact on their business. They use the word “e-newsletter” like it’s something magical and mythical and THEN one day they discover that customers are referring to the communication as “spam”.
You'll be able to answer the following after listening to the episode:
Is email marketing worth it in 2020?
How to see the bigger picture for your digital marketing strategy?
Is email a good marketing funnel to consider?
Is the "Shine age" of email over?
A new perspective of paid media, owned media and earned media in marketingLastly, I hope this episode was insightful and added some value to your knowledge. Be sure to subscribe for daily updates and see you in the next episode!