The Brand Marketing Podcast: Digital Marketing Insights & Startup Lessons

The world has come a long way in terms of technology. Today, AI (artificial intelligence) impacts numerous aspects of life in the form of smart devices, chatbots, and self-driving cars. All of these are designed to understand consumer needs and preferences and deliver customized customer experiences.

AI has been a trending topic for quite a while now. and to help you understand its impact on digital marketing, I'll be giving you insights in today's episode of The Brand Marketing Podcast.

Lastly, I hope this podcast episode was helpful and provided some insights over the future of digital marketing with AI to you. Be sure to subscribe and get the latest updates. 

See you in the next episode!

Each area of your business has key markers that will help you see if you need to give more attention to one segment of your business than another.

If you want to ensure your success as a small business owner, you must stay on top of different areas of your business and carefully measure what’s going well and what isn’t.

Well, in this episode of The Brand Marketing Podcast, I'll be sharing with you 4 metrics that Every Business Should Be Monitoring. By monitoring progress as a business, you’ll easily be able to spot weaknesses and fix them before they become catastrophes.

So what are we waiting for? Let's get started.

Closing Words: Analyze Everything

These are just four of the main metrics that will help you track the overall health of your business. However, if you want to remain profitable for the long term, you must get a handle on every aspect of your company and find small ways to improve every week.

Lastly, I hope this podcast episode was helpful to you and provided some value, be sure to subscribe to my podcast to stay updated with the latest episodes.

Hello and Welcome to today's episode of The Brand Marketing Podcast, this is Amarpreet Singh and I'll be sharing with you 3 important XML checks to improve your SEO and search engine presence. So, let's get started!

An XML sitemap is like a roadmap for search engines of the URLs within your website. Regularly checking them is a vital factor in preventing incorrect URLs from being crawled and potentially indexed and important URLs from being missed. 

To help you with that, here are 3 checks that you should do in your monthly performance review.

Here's the complete blog post, if you'd like to read the episode: How to check XML Sitemap of a Website For SEO

I hope this podcast episode was helpful to you and delivered some value to improve your SEO. Be sure to include your XML review in your next search engine audit and don't forget to subscribe to my feed to get the latest updates right in your inbox.

See you in the next episode!

As Google gets better at ranking stuff and understanding search intent, can we relax with the keyword research process?

Not actually. Keyword research tools stay essential in digital marketing and always will be. It just matters how people make use of this for optimizing their content for search. 

Despite the fact that we no more require to go after the exact keywords, an analysis of search keywords provides content ideas that pertain to searchers and also displays the gap that your material could fill up.

So, Welcome to The Brand Marketing Podcast and today I'll be telling you the 5 best & free keyword research tools to use as a content marketer.

Liked my content? Feel free to subscribe to get the latest updates from me right onto your screen!

Lastly, I hope this podcast episode was helpful and delivered value. Be sure to subscribe to get the latest updates.

Think that someone would love listening to me? Well, feel free to share along.

See you in the next episode.

Hello and Welcome to today's episode of The Brand Marketing Podcast and in this episode, I'll be sharing with you the top 4 UI/UX design trends that you should watch in 2020. Well, my content is based on researching various design trends including the existing and upcoming ones. 

The rapid growth of technology influences design trends every year. As designers or entrepreneurs, we need to be aware of the existing and upcoming design trends, constantly learning, improving and expanding our imagination in order to be up to date on the current market.

So, let's get started.

Lastly, remember, There are endless opportunities to innovate and create brand new and exciting experiences in UI space. And might be more than what we've summed up in this episode. So, Which of the trends I’ve mentioned has got you the most excited? Is there any other trend that should have been included in the list? Please let me know In the comments section below! and if you're on a platform where you don't have one, feel free to tweet me on @amarpreet25

See you in the next episode :)

Hello people and Welcome to today's episode of The Brand Marketing Podcast and today we'll talk about how you can eliminate distractions from your life and be more productive as an individual. Well, I do know that this very vast topic to cover, but just to make sense, I'll be giving a few quick action productivity tips to use. So let's get started!

Every day we come to work with the best intentions, but things keep getting in the way. The little things. Busy work. And then, at the end of the day, we are like “Why didn’t the day went as planned?”

Well, because of a simple reason: Distractions.

So, the next question we ask: How do we be more productive? And our inner conscious answers by clearing off not so important work... Well, how to do that? Here's the answer in the form of 4 productivity tips.

Here's the blog post version if you'd like to read: https://medium.com/brandlitic/4-keys-to-eliminating-distractions-8c528b5d2548

Lastly, I hope this podcast episode was helpful and delivered value. Be sure to subscribe to get the latest updates. 

Think that someone would love listening to me? Well, feel free to share along.

See you in the next episode.

Hello and Welcome to today's episode of The Brand Marketing Podcast and today, we'll discuss some simple strategies for finding more clients.

As a business owner, there's only one thing that always makes you happy! YES, you guessed it right... New Clients... but there's this common struggle while chasing them, that is, how to find them!! Well, let's make it easy for you. I'll be sharing very simple ways to help you make this happen. So let's get started!

PRO TIP: If you can’t bring yourself to offer anything free, consider coming up with a special promotion or offer that will make it clear you aren’t using a copy-and-pasted template as so many others will. The best way to approach may also depend on how you find them, so I’ll delve deeper into this topic at the end of this episode.

I hope this podcast episode was helpful & delivered some value to you. Be sure to subscribe for the latest updates pn digital marketing, entrepreneurship & Startups!

Hello and welcome to today's episode of The Brand Marketing podcast and today, I'll be sharing with you the secret steps on how you can build a career online. 

Before you listen to the episode on how to build an online career, I’d like to share a few quick thoughts:

That’s it. You certainly can build an online career. If the thought ever came up, it means you probably have it in you and can initially start it off as a side hustle. So, Let’s get started.

Key Takeaway

There are a lot of misconceptions about building a career — online or offline. The number one reason there’s so much bullshit advice on the internet is that we’re impatient.

I’m no different. I’d love to come up with an idea today, work on it tomorrow, and launch it the day after. Also, it would be great if a million people were excited about whatever I launched.

That doesn’t happen. But it’s fine. If you play it right, you can have a long career.

Lastly, I hope this episode was helpful & added some value to your lives. Be sure to subscribe to get the latest updates. And see you in the next episode! ;)

Hello and Welcome to today's episode of The Brand Marketing Podcast and today, we'll discuss how to write a good caption on Instagram. So let's get started!

Is it worth it to write captions?

Maybe focusing on the images is enough. People are on Instagram for the pretty pictures anyway, right? That’s what’s going to get them to double-tap to like.

But are likes what you’re really after?

Why are you on Instagram? If it’s for the likes, fine, but if you want to use Instagram to make deeper connections with your audience and sell more so that you can keep helping people through your business — well, then likes aren’t enough.

So, first off... you must realize that Inspiring engagement isn’t easy. It’s hard enough to get people to double-tap to like, how can you get people to comment, share, and save. In reality, The picture needs to stop the reader from scrolling, but it’s the caption that is going to really capture your audience and let you make a meaningful connection with them.

Make an emotional connection

The next time you post on Instagram, think about How do you want your audience to respond? Now write a message to go alongside your image (a caption). Be sure to Start with an emotional connection, then share something practical, and end with the mindset shift that you want them to remember.

Are you ready to try?

An insight for you: Top 5 Instagram marketing mistakes to avoid at all cost

Hello and welcome to the brand marketing podcast and today, we would be discussing about a major question: applying whys to marketing!!!

As stupid as it may sound, the five whys is an actual business theory mainly used in the supply chain department. To many people’s surprise, it is quite efficient in discovering problems within a process in the organization itself.

So, Can It Be Applied to Marketing?

To be honest, it can be applied to anything — this is why it’s so efficient. However, there are certain rules that you need to obey in order to make the most of it.

So, Why five whys?

Well in most cases, by the fifth why you will get the answer you were looking for. This does not mean that you are obligated to use exactly five — you can use two or three depending on the desired answer that you want to get.

If you are pleased with the answer you got on the third why, you can stop there. If you reached the fifth why and you are not happy with the answer, then keep going, but in most cases, five should get you there.

For eg, let’s take a scenario where Apple losing market shares in the first two quarters of 2019. By applying the five whys, we want to dig down and see the source for the loss of market shares. So let’s give it a try.

So, I hope this episode was helpful to you and helped you with insights. Don't forget to subscribe to get future updates right in your inbox. See you in the next episode