Hello and welcome to the brand marketing podcast and today, we would be discussing about a major question: applying whys to marketing!!!

As stupid as it may sound, the five whys is an actual business theory mainly used in the supply chain department. To many people’s surprise, it is quite efficient in discovering problems within a process in the organization itself.

So, Can It Be Applied to Marketing?

To be honest, it can be applied to anything — this is why it’s so efficient. However, there are certain rules that you need to obey in order to make the most of it.

So, Why five whys?

Well in most cases, by the fifth why you will get the answer you were looking for. This does not mean that you are obligated to use exactly five — you can use two or three depending on the desired answer that you want to get.

If you are pleased with the answer you got on the third why, you can stop there. If you reached the fifth why and you are not happy with the answer, then keep going, but in most cases, five should get you there.

For eg, let’s take a scenario where Apple losing market shares in the first two quarters of 2019. By applying the five whys, we want to dig down and see the source for the loss of market shares. So let’s give it a try.

So, I hope this episode was helpful to you and helped you with insights. Don't forget to subscribe to get future updates right in your inbox. See you in the next episode