Wilson Wilson, the co-founder of Senja, to explore the power of collecting video and text testimonials to increase conversions and sales. He focuses on the importance of using testimonials to handle objections in sales and to close leads. Wilson shares strategies to create effective social proof in marketing, which includes collecting testimonials by asking customers during support conversations, reaching out to customers who mention the product on social media, adding customer stories to a website to build more trust, and more.

**Olly co-founder of Senja also joins us towards the end of the episode and shares thoughts on testimonial collection and more.