Anchored.

In this episode of Anchored, host Ethan Chernofsky sits down with Andrew Lipsman to unpack why the physical store may be retail media's most underestimated frontier. The conversation explores the concept of the in-store environment as a "mega channel," breaking down how what currently generates a few hundred million dollars in advertising revenue could scale to $20 billion over the next decade — if retailers move decisively.

The discussion dives into what it actually takes to capture that opportunity, from investing in digital infrastructure like in-store screens and backend technology, to navigating the organizational and customer experience challenges that stand in the way. This episode offers a clear-eyed look at what separates retailers who will lead the in-store media revolution from those who will be left behind.

In this episode of Anchored, host Ethan Chernofsky sits down with retail media expert Andrene dos Anjos to unpack the evolution of the industry beyond the hype cycle. Andrene explores the "structural tension" within brands, explaining how internal silos and fragmented budgets often stall true omnichannel integration. The discussion highlights why a "one-size-fits-all" strategy fails across diverse networks like Walmart and Kroger, and why aligning digital discovery with physical execution is now the ultimate requirement for success.

The conversation also dives into the future of the physical store as the critical point of conversion and the rising role of Agentic AI. Andrene cautions brands to master their digital shelf foundations first. From the necessity of "walking the aisles" to staying ahead of rapid landscape shifts, this episode offers a concise roadmap for navigating the complexities of modern retail media.

In this episode of Anchored., host Ethan Chernofsky sits down with retail veteran Karlyn Mattson (formerly of Target, GNC, and Route 21) to unpack the "tension" at the heart of modern retail: Art vs. Science.

Karlyn explains why the industry has tipped too far into data-heavy "science" and lost the "art" of discovery and visual merchandising. We dive into why legacy giants like Macy’s and Nordstrom are betting big on proprietary brands, why the "Sun Belt" is winning the retail foot traffic war, and how Agentic AI might actually be the key to freeing up merchants to be creative again. Plus, we look at the "Alo Yoga" phenomenon and why consistency is the ultimate driver of brand loyalty in 2026.

In the debut episode of Anchored, host and CMO Ethan Chernofsky sits down with Simeon Siegel, Senior Managing Director at Guggenheim Partners and a leading voice in retail analysis.

This conversation dives into the hidden "gravity" of retail economics, specifically why even the strongest brands often hit a wall at the $4 billion revenue mark. Simeon breaks down the shifting health and wellness landscape—from the psychological "switch" flipped by GLP-1 medications to the reality of the fitness surge. We also look at the "cursed pair of shoes" theory to see how one bad discount can tank a brand's margin, and why, despite the D2C hype, physical stores remain the ultimate engine for profitable growth.