And She Spoke

Coming off the heels of our first ever live event, we share our key takeaways and the reason why we think it’s important to connect with online friends in real life. We also summarize the topics we dove into during the live event, including social media, SEO, opt-ins, email sequence-writing, mindset, Facebook Ads, and videography. If you listened to the first episode of this podcast, you may remember that the two of us met at a live event for an online course. In our situation, a profound friendship and business partnership flowed from that chance encounter. If you run an online business, we recommend that you consider attending a (or maybe even organizing your own!) live event or retreat at least once per year. Joy: SO DELICIOUS Coconut MilkHustle: iMovie for Yogis Course

Are you brand new to online entrepreneurship? Want to know what we would do if we were in your shoes right now? This episode explores the first steps that we would take if we were starting our businesses over today. We touch on how to pinpoint your business idea, recruit your first cohort of customers, price your offering, launch to your beta group, and map out your sales and marketing strategy. Joy: Material Wit Hustle: The Hippies Have Won

We all encounter self-imposed upper limits in our work and in our lives. Don’t automatically assume that there is something wrong with you when you experience hints of failure in your business; sometimes things are just hard (especially in entrepreneurship or with respect to technology). One way to address feelings of inadequacy is to simply just sit with those feelings and let them pass, rather than allowing them to evolve into self-sabotage. It also helps to have a trusted person or group to lean on. Joy: The Big Leap by Gay HendricksHustle: kitlife planner || Bullet Journal || Passion Planner || Self Journal

"All things being equal, people will do business with and refer people to those they know, like and trust." — Bob Burg Some may associate networking with climbing the corporate career ladder (or embarrassing stock photos of people in ill-fitting business attire), but we discuss why networking is also key to finding success in entrepreneurship and online business. If you can figure out how to be a source of support and connection for other businesses, you’ll be amazed at how often those acts are reciprocated. Networking doesn’t always have to be calculated; it can be an authentic expression of who you are and what you have to offer others. It can be kind, human, generous, and a refreshing response to a culture that’s increasingly dominated by technology. Other Mentions: Endless Referrals by Bob Burg Joy: Reach out to three people whose work has made an impact in your life (via email, live event, or social media) and write them a heartfelt letter.Hustle: Join us in our free Facebook Community, Soulful MBA!

What can you let go of in order to create space for your entrepreneurial vision? Is it an activity, a relationship, an obligation, an idea? Maybe some of each? In this episode we talk about all of the things that we DON’T do in order to allow room for our businesses. You need to acknowledge that letting go is a really important part of finding success; nobody can do it all. Other Mentions: Work, Sleep, Family, Fitness, or Friends: Pick 3 Joy: Drop the Ball by Tiffany Dufu || Don’t Do It (NY Times article)Hustle: Gig Economy Apps, Skip the Dishes (Canada), Laundry Apps

In this episode, we explore the relationship between meaning and entrepreneurship. We dive into two different aspects of meaning in this episode: (1) the personal meaning that your work has for you as an individual creative being and (2) the larger question of whether or not your contribution really matters — does it fundamentally make a difference in the world to even a small group of people? We get so caught up in the idea of optimizing the individual aspects of our daily lives, that we can lose sight of bigger picture of our life’s work, but entrepreneurship can be an incredible way to leave a legacy. What’s yours going to be? Other Mentions: Viktor Frankl's Man’s Search for Meaning Joy: The Power of Meaning: Crafting a Life That Matters by Emily Esfahani SmithHustle: Thomas L. Friedman: "Thank You for Being Late" | Talks at Google

In this episode, we explore the relationship between meaning and entrepreneurship. We dive into two different aspects of meaning in this episode: (1) the personal meaning that your work has for you as an individual creative being and (2) the larger question of whether or not your contribution really matters — does it fundamentally make a difference in the world to even a small group of people?

We get so caught up in the idea of optimizing the individual aspects of our daily lives, that we can lose sight of bigger picture of our life’s work, but entrepreneurship can be an incredible way to leave a legacy. What’s yours going to be?

Other Mentions: Viktor Frankl's Man’s Search for Meaning

Joy: The Power of Meaning: Crafting a Life That Matters by Emily Esfahani Smith
Hustle: Thomas L. Friedman: "Thank You for Being Late" | Talks at Google

A strong public persona (or voice) is an important component of any modern business. In this episode, we dive into the four elements that we’ve identified as being important to sharing your voice online: Messenger (identify WHO is the best person to be promoting your brand or product in any given scenario) Timing (you want to be really careful about promoting yourself too soon or too often) Message (master the art of copywriting, learn to write how you speak, tailor your message to the person who will be receiving it, practice being public with your voice consistently) Medium (you want to hone in on one medium first — writing, video, audio, maybe take a cue from whatever medium you’ll be using for your paid programs) Other Mentions: Hemingway AppDragon Dictation Joy: George Lakoff || Idea Framing, Metaphors, and Your Brain (video) Hustle: Word HippoOneLook Reverse Dictionary33 Unusual Tips to Being a Better WriterPanabee

A strong public persona (or voice) is an important component of any modern business. In this episode, we dive into the four elements that we’ve identified as being important to sharing your voice online:

1. Messenger (identify WHO is the best person to be promoting your brand or product in any given scenario)
2. Timing (you want to be really careful about promoting yourself too soon or too often)
3. Message (master the art of copywriting, learn to write how you speak, tailor your message to the person who will be receiving it, practice being public with your voice consistently)
4. Medium (you want to hone in on one medium first — writing, video, audio, maybe take a cue from whatever medium you’ll be using for your paid programs)

Other Mentions:

Hemingway App
Dragon Dictation

Joy:

George Lakoff || Idea Framing, Metaphors, and Your Brain (video)

Hustle:

Word Hippo
OneLook Reverse Dictionary
33 Unusual Tips to Being a Better Writer
Panabee

“Business is not about money. It’s about making dreams come true for others and yourself.” — Derek Sivers Our company’s internal motto is: Be kind. Be brave. Be love. There’s a lot of power in being kind. So many of us promote kindness in our everyday lives, but not so much in business (probably because it is considered to be an act of weakness). We think that this is a huge missed opportunity. We never would have imaged, until we did it for ourselves, that business could be a vehicle for love. We have incorporated kindness into our customer service, our professional networking, our team’s culture, and via the products we put out into the world. The biggest gift you can give to your clients and customers is to be a good listener -- to be fully present and fully human to their experience. But kindness without boundaries breeds resentment. It’s a balance, right? Other Mentions:Stuffed Animals on Vacation (giraffe, bunny) Joy: More Love Letters (Ted Talk) Hustle: Anything You Want by Derek Sivers