The creative bar is high—and healthcare marketing is rising to meet it. Award season is about more than applause; it’s proof that bold ideas with real impact matter. This episode is your backstage pass to the sharpest thinking and fearless creativity in healthcare today. Stephanie, Desirée, and BPD’s Chief Creative Officer Mindy Adams unpack what it takes to stand out—from judging the Effies to pushing SHIFT Nursing for a Webby. Plus, a Cannes Lions roundup (yes, even the cement company campaign).

Vote SHIFT. Name your AI. Throw an unhinged dinner party. Press play.

Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.