The No Normal Show by BPD

Medicare enrollment is more than an individual’s coverage decision. It operationally impacts health systems, shaping patient volume, payer mix, and whether patients stay connected to the providers they trust. In this episode of What Just Happened?!, BPD’s Emily Baker, VP of Innovation, and Lauren Homrich, AVP on the Payer Policy and Market Advisory Team, unpack findings from The Medicare Confidence Gap. We cover why seniors feel overwhelmed by Medicare choices, where they turn for trusted guidance, and how health system marketers can help patients navigate enrollment without crossing compliance lines.

Healthcare consumers are changing faster than the systems trying to reach them. In this episode of What Just Happened?!, BPD’s Emily Baker, VP of Innovation, and Stephanie Wierwille, EVP of Strategy & Innovation, unpack new findings from The Patient Next Door, our latest consumer research report. We cover how rising costs are changing care decisions, AI is moving the front door of healthcare, and what it all means for health systems trying to stay relevant.

Download The Patient Next Door here: https://bpdhealthcare.com/what-we-think/guides/the-patient-next-door/

In this final episode of our series exploring the strategic imperative of speed in healthcare, Emily Baker is joined by Kelly Nye, Vice President of Marketing and Digital Strategy at HCA Healthcare, and Jessica Schmidt, President of BPD Healthcare.

Together, they explore how AI, data, and digital tools are reshaping how patients access, understand, and navigate care—and how those changes are redefining expectations.



From personalized communication to real-time guidance, the conversation highlights how many of the innovations improving experience are also fundamentally about speed: reducing friction, accelerating understanding, and enabling more responsive care.

This episode brings the series full circle—showing how the shift from months to moments ultimately transforms not just how organizations operate, but how patients experience healthcare itself.

Speed doesn’t happen on its own. It happens through people.

In this episode, part of our series on the strategic imperative of speed in healthcare, Emily Baker speaks with Jeremy Harrison, VP of Consumer Engagement and Experience at MultiCare Health System, about what it takes to build teams that can actually move at the pace required today.

From decision-making and trust to change management and leadership philosophy, this conversation brings the reality of execution into focus. Because even with the right strategy and technology, organizations slow down when teams aren’t empowered to act.

They explore how to remove bottlenecks, create alignment, and build a culture where speed and quality can coexist.

As we continue our series exploring speed, this episode centers on the human systems that make faster, smarter action possible.

If speed is now the strategy, the next question is: how do you actually operationalize it at scale?

In this episode, part of our series exploring the strategic imperative of speed in healthcare, Jason Brown, CEO and Co-founder of BPD Healthcare, joins Nicole Baxter, Chief Brand Officer at HCA Healthcare, in a conversation exploring what it means to move faster inside one of the largest healthcare systems in the country. From the limits of traditional campaigns to the need for system-level thinking, they unpack how organizations built for stability can evolve to compete on speed.

They also examine the dual role of AI—as both an accelerator of change and a tool to better understand audiences, make decisions faster, and unlock new forms of innovation.

Next in our series exploring speed, this episode pushes beyond theory into what bold, real-world adaptation actually looks like.

This season marks a new era of The No Normal Show.

Over the next four episodes, we’re exploring one critical issue shaping the future of healthcare: speed.

The pace of change has outgrown traditional planning cycles. Research timelines, brand rollouts, experience redesigns, and workforce initiatives that once took six to twelve months now actively erode opportunity. What used to feel proactive now risks becoming complacent. At the same time, AI is accelerating everything—while also giving organizations the tools to respond.

So how do healthcare brands, especially in highly regulated environments, navigate this new reality?

In this opening episode, Emily Baker, VP of Innovation at BPD Healthcare, sits down with Jason Brown, CEO and Co-founder of BPD Healthcare, to define the shift. Together, they explore why speed is no longer a tactic, but a strategic imperative—and what it takes to move from months to moments without breaking trust, compliance, or care quality. This is the foundation for our series on the strategic imperative of speed in healthcare.

 In this episode of What Just Happened?!, Emily Baker and Sarah Mars Bowie, VP of Communications at BPD, unpack expanding drug transparency requirements, bringing new scrutiny to hospitals. As state-level reporting evolves, they explore why health systems must clearly communicate how these funds support care delivery, community investment, and access.

What Just Happened?! In this week’s episode, Emily is joined by Stephanie Wierwille, EVP of Strategy & Innovation, to discuss takeaways from BPD’s 10th Joe Public Retreat, where leading health system marketers gathered around one big question: what happens when AI sits at the center of the marketing function? Tune in as they break down the bold visions that emerged from the three-day event, including what’s changing, what’s possible, and what’s next.

Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.



What Just Happened?! is a new bite-sized series from the No Normal Show, where we’re unpacking the headlines to give healthcare and marketing leaders quick insights across major moments. What’s on our minds as we roll into March? Quick takeaways from Joe Public Retreat in South Beach, Florida, our thoughts on AI companies pushing into the healthcare space and what marketers should be thinking about as Meta’s landmark trial continues in California. Tune in as we explore what’s real, what’s hype, and what it means for healthcare brands.

Fresh off an incredible AI in Healthcare Marketing Week, BPD’s Stephanie Wierwille, SVP of Strategy & Innovation, and Victoria Davis, Group Account Director, share their biggest takeaways and the standout moments shaping the future of healthcare marketing. They also explore the conversations surrounding Pantone’s newly announced Color of the Year and what it reveals about intention, interpretation, and how brands show up in today’s cultural landscape. The discussion then turns to the escalating Warner Bros. bidding saga between Paramount and Netflix, discovering what this media shake-up signals for marketers navigating shifting consumer behavior and evolving storytelling power. This is an episode you’ll definitely want to hear. Tune in now.

Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.