Fresh off an incredible AI in Healthcare Marketing Week, BPD’s Stephanie Wierwille, SVP of Strategy & Innovation, and Victoria Davis, Group Account Director, share their biggest takeaways and the standout moments shaping the future of healthcare marketing. They also explore the conversations surrounding Pantone’s newly announced Color of the Year and what it reveals about intention, interpretation, and how brands show up in today’s cultural landscape. The discussion then turns to the escalating Warner Bros. bidding saga between Paramount and Netflix, discovering what this media shake-up signals for marketers navigating shifting consumer behavior and evolving storytelling power. This is an episode you’ll definitely want to hear. Tune in now.

Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

As hospitals and health systems head into another year of financial pressure, shifting consumer expectations, and intensifying scrutiny, what does the future of payor-provider relations look like in 2026? In this episode, Stephanie Wierwille sits down with Kate Caverno, BPD’s SVP of Payer-Provider Practice Lead, to explore managed care trends, contracting complexities, and the shifting power dynamics shaping the market.

Download our report, Good People, Flawed System, here.

Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

In this episode of The No Normal Show, Stephanie Wierwille is joined by Drew Marlatt, BPD’s VP of Data Products and Technology, for a conversation on one of the biggest barriers to innovation in healthcare: mindset. They explore what it really means to shift healthcare leaders’ mindset when it comes to AI adoption, and why so many healthcare organizations can fall short in implementing AI into their workflows.

Download our latest report, Crossing the Einstein Divide here.

Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

What does a consumer study say about healthcare advertising? In this episode of The No Normal Show, we discuss exclusive insights from BPD's latest consumer study and figure out what messages resonate, and what turns consumers off. Join us as we explore the findings and see how health systems can show up meaningfully in a world full of advertising clutter.

Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

In this episode of The No Normal Show, Stephanie Wierwille and Nicole James of BPD sit down with Philip Guiliano, founding partner at BrandActive, to explore their new joint paper, The Courage to Save Millions. Together, they reveal how healthcare brands can unlock millions in value—not through cuts, but through smarter, more strategic investment during the M&A process. Tune in now.

Download BPD's guide, The Courage to Save Millions here.

Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

As 2025 winds down, hosts Stephanie Wierwille and Victoria Davis take a look at how healthcare is transforming and how close we are to realizing the predictions of Joe Public 2030. The team kicks things off with inspiring marketing moments from the New York City Marathon before diving into each Joe Public 2030 predictions, exploring how they’re shaping the future of health, care, and consumer engagement. Listen now.

Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

“I just think there needs to be more awareness of the job itself and also just changing the culture of surgery that tends to be a little more negative.”



Alyssa Ellis built a powerful digital community by doing what healthcare often struggles with: meeting clinicians where they are. In this HLTH 2025 interview, she shares how Beyond Assisting is using short-form content, peer-to-peer education, and purpose-driven storytelling to inspire the next generation of surgical techs and change the OR culture from the inside out.

“We want to transform and revolutionize, or create a different type of healthcare system.”



At HLTH 2025, Dr. Olivia Richman shared how Docfluencer MDO is mobilizing a nationwide network of physician influencers to lead bold, unfiltered conversations on everything from vaccines to insurance reform. In this interview, she breaks down how storytelling, shared purpose, and social media are powering a movement that’s reshaping healthcare, one reel at a time.

“I think of it as a resident physician that is in an AI format.”

At HLTH 2025, Jacob Plummer shared how Ada Health is using AI to solve some of healthcare’s biggest system-level challenges, from specialist access to patient engagement. In this interview, he unpacks how AI can scale clinical capacity, prep patients, and even extend a health system’s reach from regional to global.

“Every person who’s a doctor went into healthcare to help people. And when we feel like we’re fighting systems that don’t allow us to help those patients, that becomes really frustrating.” At HLTH 2025, Dr. Harpreet Tsui delivered a timely reminder: the future of care must serve both patients and the clinicians who care for them. In this interview, she shares how direct primary care, tech-enabled connection, and a powerful social media presence are helping her fight burnout, rebuild trust, and bring humanity back to healthcare.