In this episode of The No Normal Show, Stephanie Wierwille and Nicole James of BPD sit down with Philip Guiliano, founding partner at BrandActive, to explore their new joint paper, The Courage to Save Millions. Together, they reveal how healthcare brands can unlock millions in value—not through cuts, but through smarter, more strategic investment during the M&A process. Tune in now.

Download BPD's guide, The Courage to Save Millions here.

Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

As 2025 winds down, hosts Stephanie Wierwille and Victoria Davis take a look at how healthcare is transforming and how close we are to realizing the predictions of Joe Public 2030. The team kicks things off with inspiring marketing moments from the New York City Marathon before diving into each Joe Public 2030 predictions, exploring how they’re shaping the future of health, care, and consumer engagement. Listen now.

Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here.

“I just think there needs to be more awareness of the job itself and also just changing the culture of surgery that tends to be a little more negative.”



Alyssa Ellis built a powerful digital community by doing what healthcare often struggles with: meeting clinicians where they are. In this HLTH 2025 interview, she shares how Beyond Assisting is using short-form content, peer-to-peer education, and purpose-driven storytelling to inspire the next generation of surgical techs and change the OR culture from the inside out.

“We want to transform and revolutionize, or create a different type of healthcare system.”



At HLTH 2025, Dr. Olivia Richman shared how Docfluencer MDO is mobilizing a nationwide network of physician influencers to lead bold, unfiltered conversations on everything from vaccines to insurance reform. In this interview, she breaks down how storytelling, shared purpose, and social media are powering a movement that’s reshaping healthcare, one reel at a time.

“I think of it as a resident physician that is in an AI format.”

At HLTH 2025, Jacob Plummer shared how Ada Health is using AI to solve some of healthcare’s biggest system-level challenges, from specialist access to patient engagement. In this interview, he unpacks how AI can scale clinical capacity, prep patients, and even extend a health system’s reach from regional to global.

“Every person who’s a doctor went into healthcare to help people. And when we feel like we’re fighting systems that don’t allow us to help those patients, that becomes really frustrating.” At HLTH 2025, Dr. Harpreet Tsui delivered a timely reminder: the future of care must serve both patients and the clinicians who care for them. In this interview, she shares how direct primary care, tech-enabled connection, and a powerful social media presence are helping her fight burnout, rebuild trust, and bring humanity back to healthcare.

"There should be some little piece of philanthropy in everything we do.” At HLTH 2025, Kyle Guerin of Henry Schein reminded us that healthcare innovation isn’t just about tech — it’s about people. In this interview, Kyle shares why purpose and prevention must be part of every care model, and how partnerships in places like Ethiopia and the Dominican Republic are redefining what service looks like in healthcare.

“Reddit is a great way to dive into those sub-communities, understand what people’s concerns are, what side effects they’re experiencing… it really gives you the tools.” At HLTH 2025, Cara Buscaglia of Talkwalker reminded us that the best healthcare insights often live in unexpected places. In this interview, she unpacks how platforms like Reddit are gold mines for understanding real patient concerns—and how those insights can shape content strategy, FAQs, thought leadership, and beyond.

In this jam-packed episode, host Stephanie Wierwille is joined by BPD President Jessica Schmidt and EVP of Client Services Trish Brawner. Together, they recap key takeaways from HLTH 2025, unpack BPD’s new partnership with MJH Life Sciences, and explore what’s top of mind for healthcare’s C-suite as we look ahead to 2026. From shifting leadership priorities to mounting brand reputation challenges, this conversation delivers a timely pulse check on the future of health system marketing — and why now is the moment to show up boldly.

Subscribe to The No Normal Rewind, our newsletter featuring a mashup of the boldest ideas, sharpest takes, and most rewind-worthy moments from our podcast — right here

“Health systems that are really strategic are thinking through how even small shifts in payer mix can drive real, meaningful dollars.”

In a time of financial headwinds, the smartest systems aren’t retreating — they’re doubling down on strategic talent and growth leadership. At HLTH 2025, we sat down with Neil Ravitz of Klein Hersh to unpack what’s ahead for the C-suite, the evolution of the CMO, and why AI and commercialization are reshaping healthcare org charts.