Anders Getting Yourself Out There

This mail I wrote today that I used as an outline for today´s episode:

Are you also a visual learner, not sure if podcasting is for you.  I used to do so as well…

Is everything coming out a mess when you try to explain things without pictures or paper.

How is it possible to make presentations without screwing up?

If you are podcasting it is easy. Write a mail like this one and use as a template for your next episode.

All blogposts that you have made are prime material for a podcast.

If you are performing live on Facebook or other platforms, have the outline of your material in a powerpoint/keynote or similar program at you screen while you are on camera.

Have a mouse in your hand to change slides. And be close to the camera and look at your audience and you will be fine.

Best part of it is, the outline makes sure that you never get lost.

But to do so, you need to get yourself out there.

The first few tries on podcasting will be horrible, but that is good.

If you start out being to good it will feel unauthentic.

So follow my example and put yourself out there.

If a swede with a heavy accent and no prior training being on air can do this…

So can you…

I hope to see as many of you as possible following my example.

If you can help just one person it will be totally worth it.

Tell them what got you exited about it i. The first place, not the technical stuff that you learnt from spending months reading about the subject to become an expert. I got exited about marketing when I saw How it can be used to help people get what they need by listening to what they want and asking good questions. I also found it cool that letting people try out things makes them decide by themselves to buy. It was also fascinating hearing How a brand even if it was not better can outsell someone else because of the name they have built. Eg Coke vs Pepsi and so on.

This episode is about presenting your offer to increase the perceived value.

One easy way to increase the perceived value of a car is future pacing. This is a fancy way of saying, let the person who is out looking for a new car go for a test drive. When driving the car, you will start noticing how it feels, smells and putting yourself in the position of owning it. And if you already have a car and like this one even more than your old one. This test drive may result in you buying is after realising how much better it fells than your old car.

 Another good example is animal rescue. You are going there to find a pet say a dog. So you find a cute one and they let you take him home. If your experience is not a disaster, and your kids and wife absolutely adores the dog. There is no way that you are taking the dog back. You have bonded with it, and now started to feel how your life would be like as a dog owner. In other words, it is highly unlikely that this dog is returning to animal rescue again.

I can tell you that selling physical products is way easier than digital ones due to this fact. The reason is future pacing, knowing that the book that you really want to read is on its way to your door, trying on clothes you like in before buying them is also a good example. 

This is the reason that, if you are selling a digital product, make a cover for it to display on the page where you promoting and selling it. Do not make it yourself unless you are really talented with graphic design. Buying in on fiverr or going to freelancer using contest mode would drastically increase the perceived value of what you are selling.

Remember, I started my podcast journey 9 days ago, I have a heavy accent and audio is not my best media. But I want to make the point, that anybody willing to help other people can and SHOULD put themselves out there in podcasts, blogs or live on video. I hope to inspire people to follow my footsteps, and that you will reach out to me if you want help to get your business up and running. I have learnt theory of internet marketing for 3 years now so I know what a marketer should do, and now I am finally getting better at applying what I know and putting all these techniques into practice and it is a really cool journey. That all for today, thank you for listening

If your offer is good and you send high quality traffic most of the will buy the offer, or at least opt in and buy it later. If the offer is bad, you will pay more for the traffic than you get in return. It is either the offer, the traffic or the story that is the reason if the offer is not converting.

You want to have your best offer or product first. Say you have a store people go to before they go camping, presuming they already have a tent/mobile home or caravan. But they need to get food and cook it. A bad idea would be trying to sell the hotdogs first. A much better way to start is to ask them what grill they need, than go to charcoal, things needed to start a fire with the charcoal, accessories to flip burgers or hotdogs and finally bread and ketchup.

So this is the end of today´s podcast, I hope that my terrible accent will inspire more people to follow my lead, Put yourself out there, people would rather hear your stories than about native speaking gurus talking about their pay checks... And if people can find you, they can get help and inspiration from you, and that is not possible if you are not podcasting or putting yourself out there in other ways.

The three mayor industries are Health. Wealth and Relationships. Internet marketing, making money online is the wealth industry. A few steps down from these three for example wealth-internet marketing-internet marketing using paid advertising, the last in the chain is known as a niche. Going one step down for example doing affiliate marketing using paid ads is a sub-niche.

When it comes to products, they are the hero of what you put out there. But focusing on the hero puts you in the price game. So with the smallest margin you can be the cheapest and live miserably even though you are selling good. Being the second cheapest is a waste of time, might as well be the most expensive. But if you have some other things around the product you get a dramatic change.

Nobody would by a white nondescript used white cup for $10-20. But if you would get a cup of tea/coffee together with a big serving my popular Swedish Browny/chocolate cake (kladdkaka) served with fresh raspberries and whipped cream served at a table with candlelights the price would be a bargain for that same cup.

So what I just did was added value to the cup, making both me and the one buying it happy. We got a deal where both come out feeling like they won. That is marketing for me. This is my lesson from 30days challenge from today. Remember, if an engineer that can´t do multitasking and because of that failed working in labs as an engineer and get good references can do this, and on top of that is studying leadership and business processes while doing marketing because he thought marketing was not enough. You can do this as well. Hearing myself presenting so bad on audio is awkward for me, but I want to evolve and inspire others to do the same.

I have known the difference of marketing and sales in my heart for a long time now, but not been able to put it into words. I am doing this episode to help all the people getting this wrong as they start out in marketing.

Marketing can be seen as the road that starts when the customer discover the offer til customer satisfaction after buying. So marketing takes the mindset of the customer on a journey, a story after which he/she has tested out the message in the story and decided, wow I gotta have this. A good marketer sees that what the consumer gets is what they want and solves all the troubles the product itself causes.

Sales is the transport along the road made up by the marketer. So a salesman uses the message and offer generated by the marketer to make a sale. If the marketer is good, everybody can become a great salesman as the deal is a no-brainer. People selling over the phone are called telemarketers. The reason is, many times the marketer has done a poor job, or the script is not right for the one using it. So people who have been successful telemarketers, change the script and do marketing when they are on the phone. My friend Sven before going online is a great example of this.

I want to share a short story to share a point of "stop saving pennies"

As it happens I was in Kyoto, Japan a few years ago. I was out watching these beautiful temples and after that I was continuing with philosophers walk (or path). When the philosopher walked it, he was bathing in sun, the cherry blossom where awesome and he was content.

My walk was a bit different, The day when I was looking at temples and doing the walk was in the wake of a monsoon, and it was raining heavily. I was all dressed up in Gore-tex, had an umbrella this day. The sky was steel grey and reflected gloomily in the river I was walking along. Being in the autumn (october) there was no cherry blossom and it was windy. I was hoping to see why this path was famous or see some cool things. In the end of it I was more than an hour away from town and was hoping to see a taxi. I would love to pay money get back to the center. Looking back I should have turned on the internet, found a taxi company and called them. But instead I walked hoping to find a transport on the way.

So the message is, do not be like I was, saving $50 and loosing hours of valuable time that I could enjoy my vacation. The value of the 2 hours i lost was way more than that. So if you are learning things you hate, spending time doing things you are not good at. You are better off paying someone to do it and focus on what you do best. And same goes from learning marketing. You can do it paying almost nothing, but the time it takes is long. Getting a coach can cut this time drastically, yes it costs, but what you get in return is months or years less struggling. Time that you could be in business instead of struggling.