How do you convince millions of users to join your online marketplace? How can the sharing economy create a cheaper, better and more convenient customer experience than legacy offerings? What are the key KPIs investors and operators should focus on as they scale marketplaces? Andre Haddad, founder and CEO at Turo, walks us through how he solved the chicken-and-egg problem with starting a marketplace as well as how he and his team optimize conversion on both the supply- and demand-side of the Turo platform.