In this week's edition of the ArtTactic Podcast, Andrea Danese, CEO and president of Athena Art Finance, speaks to us about Athena's practices and position within the art financing space. First, Andrea tells us how much potential he sees for the nascent art financing industry in the future. Then, as art financing is still a new concept to many, he reveals to what extent clients reach out to Athena versus Athena directly engaging with individuals, educating them about their product and the ability to borrow against their collections. After, Andrea walks us through the process of how Athena lends against an artwork and some of the decisions and processes involved as a lender. Lastly, as the art financing space continues becoming more competitive, Andrea shares with us where he see Athena fitting into this competitive landscape.