Andrea Heuston, founder and CEO of Artitudes Design, has a motto: 

Be the so-called dumbest person in the room. 

It’s a philosophy that has guided her since during her firm’s startup phase and up to present-day. We unpack exactly what that means and how it guides your hiring.

A willingness to make some radical changes and try to focus on a niche market has also made Artitudes Design more successful than ever in recent years.

We talk about that transformation, as well as… 

• The 5+ pros that everybody’s business need
• 3 reasons why to be an entrepreneur that inform your success
• How to build an engaged team that drives success – salary isn’t the solution
• Why you should embrace failure (if you take this next step)
• And more