#167 – On today’s episode, Anthony & Josh chat with entrepreneur and founder and CEO of Touchland, Andrea Lisbona. Andrea shares the latest from her latest Touchland campaign, what points she wanted to get across with the messaging, how she got involved in the hand sanitizer world in the first place, and how she plans to make hand hygiene sexy. Later, they get into why Kickstarter is so crucial to help get new brands off the ground and how the differences between marketing her product in Europe compared to the US. You can follow Touchland on Instagram @Touchland, check out the website www.Touchland.com and follow Andrea on Instagram @AndreaLisbona