Paying attention to the design of a presentation is essential not only because it makes a presentation nicer, but also more functional. Effective design helps your audience better understand your message. 

Here’s a list of ten guidelines for preparing your presentation effectively.

Here's how Tim Ferriss structures his presentations

Here's why most presentations go against what science tells us about what works and what doesn’t work when it comes to communication. 

"How many slides?" and "Is PowerPoint better than Keynote?" aren't part of the list.

Set up, conflict, resolution. 

It's not just about data and numbers. 

 With surprise you capture attention, with curiosity you keep it.

Why do some ideas survive and others die? Chip and Dan Heath have given us the answer in a book that is essential for improving communication skills (Made To Stick). 

A presentation is a mix of art and science. Although the creation of a presentation is a creative activity, creativity alone isn’t enough—it has to go hand in hand with an understanding of what works and what doesn’t work when it comes to visual communication.