Andrea Sullivan is the CEO of vYve by Vayner, a leadership and business acceleration venture within VaynerX that helps high-performing entrepreneurs and intrapreneurs unlock their next level of growth. Drawing on her experience as a former CMO of VaynerX and Interbrand, a professor at the School of Visual Arts, and a longtime advisor to Fortune 500 leaders, she blends heart, strategy, and human transformation in her work. In this episode, Andrea shares her journey from a Wisconsin farm stand to global brand leadership, the career pivots that shaped her path, and why authenticity, storytelling, and community are essential for modern leaders.

Segment highlights

~2:00 Andrea's career arc (including selling vegetables and being Midwestern)
~8:50 Career pivot to branding
~12:56 Takeaways about tenure
~17:54 About the new role at Vyve by Vanyner
~24:33 Balancing, doing everything
~26:33 Differentiating yourself (without B.S.)
~29:24 Thank you notes (James___?)
~31:50 Top Picks

Links Mentioned

• Unreasonable Hospitality, by Will Guidara (book)
• Cracking the Rich Code: 21 Thought Leaders Share Strategic Living, Jane Barandes
• Monarch Money (budgeting app)

Find us on LinkedIn

• ⁠⁠⁠Josh Boaz⁠⁠⁠⁠ (host)⁠⁠⁠⁠⁠
• ⁠Mat Zucker⁠⁠⁠⁠ (host)
• ⁠Andrea Sullivan (guest)