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By Direct Agents and Prophet
4.8
3232 ratings
The podcast currently has 54 episodes available.
Omar is the Founder and Principal Analyst of Benchmarker, where he has spent the last decade publishing research and advising companies on marketing excellence. Previously, he was the head of research at Altimeter, a Prophet Company, and an Associate Partner at Prophet, advising Fortune 500 companies on improving their marketing and content strategies. He is also the co-author of the best-selling book Winning Through Platforms - How To Succeed When Everyone Has One. In this episode, our guests and hosts talk about A.I. benefits and costs, moving from brand-name to start-up, rising through expertise, and more.
7:30 - Moving from name-brand to startup
9:00 - Factoring in risks
10:20 - Journalist to Analyst
14:40 - Talking to the software
16:30 - Rising through expertise
19:25 - A.I. benefits—and costs
20:35 - Becoming a consultant
23:20 - What good looks like quantitatively
25:30 - Deciding to be an entrepreneur
29:55 - Josh’s advice
30:25 - Thank you notes: Mina Kimes
31:17 - Top Pick
Links Mentioned
Writing Without Bullshit by Josh Burnoff
Canva
AccuWeather
Remarkable
Find us on LinkedIn
Josh Boaz (host)
Mat Zucker (host)
Omar Akhtar (guest)
Tom Berry is CMO at the CFA Institute where he leads a global team responsible for brand strategy, new learner acquisition, and engagement with over 200,000 members across the world. Prior to CFA Institute, Tom was Global Product Director at the Red Flag Group and previously worked in marketing at Euromoney Institutional Investor. In this episode of Rising, Tom speaks with our hosts about his dynamic professional journey, what he learned across direct response and brand, international moves including moving to Hong Kong, the shift to the CMO role, and how he has stayed curious throughout his career.
In this Episode
0:00 - About Tom & Career
1:30 - First Job in a Call Center
2:28 - Wanting to Be in Marketing & Early Learning
7:37 - Global Moves
11:03 - The Shift to CMO
13:39 - Finding Peer Support
27:54 - MBA or no MBA?
19:42 - Lateral vs. Vertical Moves
23:26 - Tenure vs. Switching
26:58 - Thank You Notes
28:04 - Top Picks
Links Mentioned
Tipping Point, Malcolm Gladwell
The Heaven & Earth Grocery Store, James McBride
Forced (app)
Find us on LinkedIn
Josh Boaz (host)
Mat Zucker (host)
Tom Berry (guest)
Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at [email protected]. Original theme music created by Movers + Shakers.
Andrea Derby is Vice President of Digital Marketing at UPS. Beginning her career in the Ogilvy Associates program in New York City, she gained valuable experience in various agency functions including strategy, account management, and production. Andrea discusses her transitions between prominent agencies like Ogilvy and BBDO, delving into her roles in customer insights, one-to-one marketing, and large-scale brand campaigns. She reflects on her strategic shift to client-side positions, highlighting her impactful work at UPS and the startup initiative, Ware2Go. Andrea offers insights into mentorship, the art of internal selling, and the non-finality of ‘no’ in client-side roles. Her story is enriched by her decision to pursue an EMBA, emphasizing continuous learning and leadership development in the marketing sector.
In this Episode
~0:00 - About Andrea & Career
~3:40 - Early Mentorship
~6:32 - Blending Brand & Performance
~10:09 - Moving Client Side
~16:37 - Business School
~21:41 - Work at UPS
~25:01 - Thank You Notes
~26:40 - Top Picks
Links Mentioned
Mr. Beast on Youtube
Cult-ish, Amanda Mantell
The Economist Podcasts
Find us on LinkedIn
Josh Boaz (host)
Mat Zucker (host)
Andrea Derby (guest)
Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at [email protected]. Original theme music created by Movers + Shakers.
Bob Sherwin has 20 years of operating experience as a Strategist, Chief Marketing Officer, Retail Executive, and Advisor. He’s a board member at Articore (parent company of RedBubble and TeePublic) and an independent advisor to public and private companies on a range of strategic, marketing, and organizational topics, such as creating innovative and data-driven cultures. His most recent full-time corporate role was as Chief Marketing Officer at Wayfair, where he was responsible for the entire family of global brands. Prior to Wayfair, he was a consultant at McKinsey and began his career at IBM’s Business Consultant Services. He shares with Josh and Mat about his trajectory, why he got an MBA, the early influence of data, important attributes for a career, the value of variety in what you do, and what to prioritize early in your career vs. later.
In This Episode
0:00 - Seeking Variety & Learning Analysis in Consulting
6:01 - Getting an MBA
7:04 - McKinsey & IBM
9:02 - Wayfair
11:32 - Trade-offs, Titles & Building Teams
15:22 - Scope & Struggles
17:12 - Managing 1,000 People
19:14 - Having a Support System (Including The Marketing Academy)
21:02 - Being on a Board
22:57 - Career Attributes
25:42 - Prioritizing Skill & Content Accumulation
27:20 - Thank You Notes
31:12 - Top Picks
Links Mentioned
The Marking Academy
High Output Management, Andy Grove
"Peter Attic Drive" (Podcast)
"Zoe Podcast: Science & Nutrition" (Podcast)
Goodpods (Podcast Platform)
Noble Rot
Find us on LinkedIn
Josh Boaz (host)
Mat Zucker (host)
Bob Sherwin (guest)
Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at [email protected]. Original theme music created by Movers + Shakers.
John Gaines is the VP of Marketing at Cohere Health and has over 20 years of diverse, go-to-market leadership experience across health plans, health systems, physician organizations and healthcare IT vendors. Prior to joining Cohere, John led efforts to help grow the health plan UM businesses at McKesson/Change Healthcare, Cognizant Trizetto and InformedDNA. John holds a B.A. in Economics from Cornell University. He shared with Josh and Mat about his trajectory, grasping all aspects of a business, product management, the value in non-marketing experience and opportunities in healthcare.
In This Episode
01:15 - First Job at Macy’s & Running Your Own Business
04:32 - Navigating to Management Consulting
06:00 - Choosing Healthcare & Next Roles
08:02 - Motivation Behind Job Switching
13:49 - Establishing Preferences
15:31 - The Importance of Non-Marketing Experiences
19:10 - What's Next?
20:13 - Opportunities in Healthcare
22:32 - About Cohere Health
26:11 - Mistakes
28:38 - Thank You Note
31:26 - Top Picks
Links Mentioned
The Creative Act: A Way of Being, Rick Rubin
Beautiful AI
House of Suns, Alistair Reynolds
Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at [email protected]. Original theme music created by Movers + Shakers.
Jeffrey L. Bowman is the Co-Founder and CEO of Reframe, where he has pioneered a change operating system with software that helps people leaders build the most culturally inclusive employee and customer experiences at scale. Bowman is also a two-time award-winning published author. Before Reframe, Jeffrey was senior partner and managing director at Ogilvy & Mather in New York City, where he created the industry’s first cross-cultural practice. His work has been featured in The New York Times, The Economist, Fast Company, and NBC’s Today Show, and he speaks frequently at industry and trade events. On Rising, Jeffrey talks about his career from brand management to corporate strategy — starting at Pepsi and moving to Procter & Gamble, Miller Brewing, Whirlpool, Ogilvy & Mather, and finally founding Reframe. He shares what he has learned, how he sees moving the industry ahead, and advice for the rest of us.
In This Episode
01:19 - First Job Client Side to Business School for Brand Management
03:01 - Procter & Gamble, Miller Brewing & Whirlpool
06:40 - Motivation Behind the Switches
19:23 - About Reframe & the Market Response
27:00 - What’s Next?
28:48 - Advice for Others
31:12 - Thank You Note
34:06 - Top Picks
Links Mentioned
How to Master the Art of Selling, Tom Hopkins
We Should Not Be Friends, Will Schwalbe
Lemon: A Novel, Kwon Yeo-sun
Reframe
Jeffrey L. Bowman
Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at [email protected]. Original theme music created by Movers + Shakers.
Diego Norris is currently Chief Marketing Officer at Gimme Seaweed. He has over 20 years of experience in CPG marketing, working at food companies like General Mills, Nestle, Red Bull, and Campbells. Diego also spent several years in consulting, first at Deloitte where he started his career, and later at Prophet. Diego grew up in Buenos Aires, Argentina and moved to the U.S. on his own at the age of 19 to pursue his dream of becoming a marketer. In this episode, Diego talks about his career beginning, professional choices, business school as a beneficial foundation, the multi-faceted role of a CPG marketer, how he utilizes AI in his work and the miracle which is seaweed.
In This Episode
1:17 - Diego’s Start & Career Journey
12:31 - Continuous Learning & Growth Mindset
14:49 - AI Implementation in Work
17:26 - The Magic of Seaweed
19:33 - The Remit of a CMO in CPG
22:09 - Sustainability
25:56 - Maximizing Digital Performance
29:11 - Thank You Note
31:03 - Top Picks
Links Mentioned
MidJourney AI App
PodViz by RSS.com
Perplexity AI
Spotify DJ
Gimme Seaweed
Diego Norris on LinkedIn
Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at [email protected]. Original theme music created by Movers + Shakers.
Dave Edwards is currently EVP of Growth at R3, a global marketing consultancy. Our hosts, Mat Zucker and Josh Boaz, learn about Dave's career starting at Milton Samuels Advertising to 14 years at powerhouse R/GA and ultimately at R3. They also talk about his alter ego "Weather Edwards" which he explains as a goofball bit that weaved its way into his career. Dave has lots to share about career choices, what it takes to thrive in business development, being kind & optimistic, why he always asks two questions, and how to succeed at conferences (“The Handshake ROI”). Plus, he gives a special thank you note to his long-time colleague and friend Vin Farrell (and sneaks in a second one to his wife, Nomi!). Tune in for some great lessons, stories and laughs.
In this Episode
0:00 - Dave's Start at Milton Samuels & Andersen & Lembke
6:53 - Going to Ogilvy
9:31 - Lessons in Making Changes
13:15 - Growing with R/GA
15:54 - Staying Relevant
20:03 - Skills He Learned
22:16 - Business Development vs. Sales
24:43 - Weather Edwards
28:22 - Handshake ROI at Conferences
30:50 - Thank You Note
33:33 - Top Picks
Links Mentioned
The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution by Walter Isaacson
Homesick for Another World: Stories by Ottessa Moshhfegh
Journey of Humanity: The Origins of Wealth and Inequality by Oded Galor
Weather Edwards on Instagram
Dave Edwards on LinkedIn
Subscribe to never miss a show! Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com or email us at [email protected]. Original theme music created by Movers + Shakers.
Bradley Werner is currently Senior Director of Global Content Strategy, Innovation & Experience at CBRE, the world’s largest commercial real estate services brand. Bradley’s career is varied across digital media with internships in entertainment, an early career at start-ups in digital video and branded content, a slew of roles at publishers including running video at the NY Post and being a managing editor within Complex, and jumping back into the start-up world. Now, he is on the client-side at CBRE in content marketing, running the team that -- among other things -- produces their podcast, The Weekly Take. We talk about careers with startups, mentorship, why he follows the fun, coming to CBRE, and how and from whom he learned to “be a contributor not a contaminator.”
In This Episode
0:00 - Welcome Bradley Werner
1:35 - Career Start
7:31 - Intentionality About Career Choices
10:52 - Two-Way Mentorship
14:35 - Mistakes & Moves
17:14 - Follow the Fun
19:16 - When to Win the Argument
21:53 - Coming to CBRE
25:40 - Starting the CBRE Podcast
27:24 - Working Globally & Building Consensus
28:32 - Bradley's Thank You Note (Bill Caspari “There are contributors and there are contaminators”)
31:40 - Top Picks
Links Mentioned
CBRE The Weekly Take
Mat’s pick: Marketecture podcast
Josh’s pick: The Current podcast
Bradley’s picks (3 books he reads every year):
It’s Not How Good You Are. It’s How Good You Want to Be by Paul Arden
Whatever You Think, Think the Opposite by Paul Arden
Show Your Work by Austin Kleon
Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com and subscribe to never miss a show! Original theme music created by Movers + Shakers.
Today on Rising, we're joined by Stephen Cassell, Chief Marketing and Brand Officer at Point32Health. Point32Health is a nonprofit health care provider that is the combination of Tufts Health Plan and Harvard Pilgrim Health Care, two of New England’s most iconic companies serving the market for over 90 years.
Stephen has a 20+ year career in marketing. Prior to Point32, Stephen held strategic marketing roles at Cigna, JP Morgan, HSBC and American Express among others, in multiple countries and markets.
In This Episode
0:00-9:00 - Stephen’s Start & Multi-Country Experience (UK, Brazil, Mexico)
9:00-11:15 - Stephen’s Goals & Launching Centurion Card in Mexico
11:15-12:50 - Coming Back to the US (JPM) & Moving Into Healthcare
12:50-15:30 - Switching Industries
15:31-17:25 - Assembling a Personal Board of Directors
17:26-19:38 - Acquiring Cultural Fluency (Companies & Countries!)
19:39-21:51 - Business School: Yes or No?
21:52-23:29 - Point32 & Health Equity
23:30-24.50 - Stephen’s Thank You Note (Cesar Solorzano)
24:51-27:46 - Top Picks (Turning Points podcast, Born Extraordinary book, silence)
Links Mentioned
Point32Health
Stephen Cassell on Linkedin
"Turning Points" Point32Health podcast on mental health
Born Extraordinary: A Parent’s Guide to Empowering Children to Embrace Their Visible and Invisible Differences by Meg Zucker
Hosted by Josh Boaz and Mat Zucker, Rising is produced by Direct Agents and Prophet. For more information or to nominate a guest, please visit rising-podcast.com and subscribe to never miss a show! Original theme music created by Movers + Shakers.
The podcast currently has 54 episodes available.