In this episode of E-coffee with Experts, we chat with Andrew Maff, Founder of BlueTuskr, keeps it real about what’s actually happening in e-commerce as we head into Q4 2025.

From rising tariffs to inflation and changing buyer habits, Andrew breaks down why just focusing on big Q4 sales isn’t enough anymore. He shares smart ways to boost revenue like creative bundling, brand collabs, and retention strategies that actually work.

You’ll also hear why treating Amazon, your website, and other channels like separate businesses is holding you back.

Andrew dives into how to think more like a traditional marketer, build long-term trust, and get your brand picked up by AI tools and LLMs without gaming the system.

If you’re running an e-com brand, agency, or just trying to stay ahead, this one’s packed with straight-up value.

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In this episode, we discuss:

00:00 - 01:02: What’s Changing in E-Commerce This Year

01:02 - 02:50: How Tariffs and Inflation Are Hurting Sales

02:50 - 03:43: Smart Ways to Increase Orders Without Big Discounts

03:43 - 04:52: Most Brands Forget About Q1, Here’s Why That’s a Problem

04:52 - 06:00: How Agencies Lose Clients by Pushing the Wrong Stuff

06:00 - 07:49: Helping Clients Avoid Shiny Object Traps

07:49 - 09:55: When TikTok, Meta, and Amazon Just Don’t Work

09:55 - 12:05: Lessons Learned From Building and Selling Agencies

12:05 - 13:39: Why Hiring Cheap Talent Costs You More Later

13:39 - 15:22: Brands Treating Sales Channels Like Separate Businesses

15:22 - 16:48: How Ads on One Platform Help Sales on Another

16:48 - 17:24: Digital Marketing Is Starting to Feel Like TV Ads

17:24 - 19:38: SEO and AI: What Actually Matters Right Now

19:38 - 21:24: Blog Strategy That Works in the Age of ChatGPT

21:24 - 23:39: Pop-Ups, Events, and PR Partnerships

23:39 - 25:00: Running Influencer and UGC Campaigns In-House

25:00 - 26:11: How the Agency Tests New Ideas With Clients

26:11 - 27:47: Getting More Positive Reviews From Customers

27:47 - 28:38: The Big Mistake Brands Make After the Holidays

28:38 - 29:08: Final Thoughts

 Connect with Andrew Maff

 https://www.linkedin.com/in/andrewmaff

 bluetuskr.com

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