Andy Crestodina is a co-founder and the Strategic Director of Orbit Media, an award-winning 38-person web design company in Chicago. Andy is an expert in marketing, having built a company with 5 million in revenue with only 17 employees. Andy helps people understand how to double their traffic without spending money using his perfected processes that include utilizing testimonials and simplifying website designs to increase traffic and sales.

In this episode, we will be discussing:

• Driving people to your business by smart marketing
• Why “search” is the most important channel to your website
• Search optimizing your website with keywords
• Understanding both halves of the equation, marketing and customers
• Improving old content rather than writing new content
• The functionality of Mitch’s websites
• Guiding the visitor’s attention with simplification
• Knowing the importance of testimonials
• The benefit of sprinkling your strongest evidence throughout your website
• Utilizing your website to have a conversation with your consumers

Resources Mentioned in This Episode:

• Keyword Tool
• Google AdWords
• ClickFunnels
• Power Tribes
• Orbit Media Studios
• Content Chemistry: The Illustrated Handbook for Content Marketing by Andy Crestodina
• Andy's Podcast
• Andy's Linkedin

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