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Andy Crestodina’s Guide to Content Chemistry
Why is content king? Andy Crestodina says content is ground zero of all social media activity, and if you want your content seen, never post without an image.
In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with entrepreneur, author and acclaimed speaker Andy Crestodina to get his advice for creating social media content. If you’re looking for guidance on how to optimize your content or marketing skills, Andy is the person to turn to. Andy is the co-founder of Orbit Media, an award-winning web design company, and author of Content Chemistry, the most comprehensive guide available of all things modern marketing.
In this episode from the vault, Andy and Lisa discuss how to repurpose one piece of content for many different posts, why social media is essential for every marketer, and tips to maximize your SEO. What is a headline and how do you write one that will generate more clicks? Andy tells us all his data-driven hacks to stand out. Want to know how to get ahead in social media marketing? Andy reveals the biggest gap in the field and how you can capitalize on it!
“The bottom line is we have to be focused on our audience. The greatest skill in marketing is empathy” - Andy Crestodina
Some topics discussed in this episode include:
Contact Andy Crestodina:
More from Andy:
References and links mentioned:
Subscribe to & Review Social PR Secrets Podcast
Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!
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By Lisa Buyer
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Why is content king? Andy Crestodina says content is ground zero of all social media activity, and if you want your content seen, never post without an image.
In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with entrepreneur, author and acclaimed speaker Andy Crestodina to get his advice for creating social media content. If you’re looking for guidance on how to optimize your content or marketing skills, Andy is the person to turn to. Andy is the co-founder of Orbit Media, an award-winning web design company, and author of Content Chemistry, the most comprehensive guide available of all things modern marketing.
In this episode from the vault, Andy and Lisa discuss how to repurpose one piece of content for many different posts, why social media is essential for every marketer, and tips to maximize your SEO. What is a headline and how do you write one that will generate more clicks? Andy tells us all his data-driven hacks to stand out. Want to know how to get ahead in social media marketing? Andy reveals the biggest gap in the field and how you can capitalize on it!
“The bottom line is we have to be focused on our audience. The greatest skill in marketing is empathy” - Andy Crestodina
Some topics discussed in this episode include:
Contact Andy Crestodina:
More from Andy:
References and links mentioned:
Subscribe to & Review Social PR Secrets Podcast
Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!