Social PR Secrets by Lisa Buyer

Are you an entrepreneur looking to make smart money moves? Or at a stage in your personal life ready to take control of creating wealth? In our latest episode, we delve into the world of Financial Literacy for business and persona. Join the conversation with the Modern Savvy CPA Sherron and host Lisa Buyer as we uncover valuable money-making insights.

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We address the burning question: Why is financial advice on Instagram not always as savvy as it seems? Dive into the potential pitfalls of seeking financial guidance on social media platforms and the lack of IRS guidance.

Discover why it's crucial to rely on intuition and seek advice from reputable CPAs and consultants for making sound financial decisions in a digital age.

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We leave no stone unturned when discussing the deductibility of expenses and how it impacts your financial strategy.

Explore the key considerations for hiring the right people to manage your finances effectively.

Learn why financial literacy is the cornerstone of success, especially for immigrants chasing the American Dream.

Amidst all the serious talk, we sprinkle in some fun anecdotes and stories to keep things engaging.

ASK Sherron the Savvy CPA, Anything! Click here.

Whether you're an entrepreneur, PR professional, or just starting out in your career, this episode is a must-listen. Get ready to level up your financial game and make those smart money moves. Tune in now to our latest episode of Lisa Buyer SPS - SHARED: "Smart Money Matters for Marketers with Savvy CPA Sherron and Lisa - Why Financial Advice Instagram Is Not Always Savvy Do Your Own Research." Let's do this!

ASK Sherron the Savvy CPA, Anything! Click here.

Ready to go behind the scenes of hosting a podcast? 

In this episode of The Social PR Secrets Podcast, host Lisa Buyer welcomes her friend Hustle and Flowchart host Joe Fier as a guest. They discuss their experiences with podcasting and how it intersects with PR and marketing. Joe shares insights about his podcast, Hustle and Flowchart, and how it has evolved.

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They also explore the importance of networking, the role of technology in podcasting, and their detour into the world of Web Three and cryptocurrency. This behind-the-scenes conversation provides valuable insights and takeaways for anyone interested in podcasting and PR.

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In this behind-the-scenes episode, Joe Fier and Lisa Buyer provide valuable insights into podcasting and its intersection with PR. They share their experiences, challenges, and successes, highlighting the power of networking, the importance of experimentation, and the role of technology in podcasting and marketing. Whether you're a seasoned podcaster or just starting, this episode offers valuable lessons for maximizing the impact and potential of your podcast.

Resources:

Future Tools - AI tools and resources from Joe Fier's former co-host, Matt Wolf

16-Step Checklist For Harnessing Podcasting To Capture Qualified Leads & Grow Your Sales

Connect with Joe Fier: 

Website - https://hustleandflowchart.com/

LinkedIn - https://www.linkedin.com/in/joefier/

Connect with Lisa Buyer: https://www.linkedin.com/in/lisabuyer/

Grab a FREE copy of Lisa Buyer's Book Here

In this episode of the Lisa Buyer Social PR Secrets podcast, your host, Lisa Buyer, is joined by special guest Navah Berg to discuss the topic of personal growth and striving to be better than you used to be.

Grab a FREE copy of Lisa Buyer's Book Here

Together, they dive into embracing imperfections and focusing on becoming your best, true self. Lisa and Navah highlight the idea of continuous improvement and learning from past experiences.

They emphasize that nobody is perfect, but we can all strive to become better versions of ourselves. Acknowledging our imperfections can shed light on areas where we can grow and develop. Throughout the episode, Lisa and Navah delve into the role of personal growth in various aspects of life, including public relations, branding, marketing, entrepreneurship, and professional growth.

They emphasize that taking care of oneself should be a priority in order to achieve success in these areas.

1. Take care of yourself and make it a priority.

2. Consider different realities and practice empathy towards others.

3. Create space, both physically and mentally, for personal and professional growth.

4. Manage communication effectively by taking a breath before responding or sending a message.

5. Embrace continuous improvement and learn from personal growth experiences.

Grab a FREE copy of Lisa Buyer's Book Here

Follow Navah Berg on LinkedIn and Instagram

Welcome to another episode of Social PR Secrets with your host, Lisa Buyer. In this episode, Lisa explores the power of detaching from negative energy and attaching to positive energy in our personal and professional lives. Whether you're an entrepreneur, a social media professional, or simply managing your own social media, the struggle to let go of negative energy is real.

1. Have you ever struggled with detaching from negative energy and attaching to positive energy? How did you handle it?

2. What are some ways you can practice the law of detachment in your personal and professional life?

3. How do you feel about the idea of using art, such as painting, as a practice of detachment? Have you ever tried it?

4. Have you ever used journaling as a way to detach from negative thoughts and emotions? If so, did you find it helpful?

5. What are some boundaries you have set for yourself or others to maintain a positive mindset and detach from negativity?

Lisa starts the episode by discussing the importance of detachment and shares a thought-provoking quote: "By detaching from the outcome, you can be certain of its manifestation." She acknowledges the difficulty of not being attached to outcomes in the PR and marketing world, but emphasizes the need to practice detachment.

Lisa reveals that she took a break from her podcast and work to reset and reinvent herself. She emphasizes the need to change direction and detach from habits that may be holding us back from happiness and growth. Lisa shares her personal journey and encourages listeners to consider detaching from negative outcomes and embracing change.

Grab a FREE copy of Lisa Buyer's Book Here

Lisa discusses various practices she has adopted to detach from negative energy. One method she shares is the creative act of painting. Without overthinking, she encourages listeners to take a blank canvas and experiment with different colors and layers. Emphasizing the importance of creativity and productivity, Lisa explains how this practice can help relax the brain and stimulate positive energy.

Grab a FREE copy of Lisa Buyer's Book Here

Lisa introduces the practice of journaling as another effective tool for detaching from negative energy. She shares how she uses list-making as a form of journaling to sort out positive and negative energies in her life. By identifying the people, activities, and experiences that bring joy or negativity, listeners can gain clarity and detach from negative influences.

Lisa urges listeners to set boundaries in their personal and professional lives. She emphasizes that setting boundaries is not about cutting people out of your life, but rather about prioritizing self-care and creating a positive environment. Lisa advises listeners to take time for themselves and establish healthy boundaries with family members and other close relationships.

Conclusion
Detaching from negative energy and attaching to positive energy is a practice that requires conscious effort. Lisa encourages listeners to embrace change, explore creative outlets, and prioritize self-care. By doing so, we can detach from negative outcomes and create a more positive and fulfilling life.

Grab a FREE copy of Lisa Buyer's Book Here

Tune in to this episode of Social PR Secrets for more insights on detaching from negative energy and attaching to positive energy in both your personal and professional life. Don't miss Lisa Buyer's secrets for embracing positivity.

Grab a FREE copy of Lisa Buyer's Book Here

In this comeback episode of "Social PR Secrets," Lisa Buyer returns from a year-long hiatus to share her journey, insights, and the transformative landscape of public relations. From the evolution of PR and marketing to the power of podcasting, Lisa delves deep into the strategies, challenges, and opportunities that shape the industry today. Whether you're a seasoned PR professional or just dipping your toes into the world of digital communication, this episode promises a wealth of knowledge.

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- Welcome back to Social PR Secrets after a year-long hiatus.

- Lisa Buyer, the host, took time off to reset, reinvent, and learn.

Why the Break? Lisa Buyer Explains.

- The importance of slowing down to move forward.

- Transition from agency life to sharing knowledge with the masses.

- Creation of the online course "Modern PR Secrets."

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- Focus on trending topics in emerging technology related to PR.

- Leveraging SEO, social media, AR, VR, and AI.

- The need to stay updated in the fast-evolving world of PR and marketing.

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- Comparison of the static nature of PR & marketing in the past vs. its rapid evolution now.

- Introduction of search engines and social media platforms changed the game.

- The importance of adapting to earn media using emerging technologies.

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- Reinventing oneself is crucial, using Madonna as an example.

- Introduction to Lisa's side brand, "Female Disruptors."

  - A platform to feature women disrupting their industries.

  - Virtual summits, themed events, and more to help women achieve their goals.

  - Transitioning focus to women in PR, marketing, and branding.

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- Lisa's experience becoming a meta-certified lead trainer for small businesses.

- The importance of certifications and continuous learning.

- Encouragement to explore certifications outside one's primary field.

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- The podcast's origin from Lisa's book "Social PR Secrets."

- The power of podcasting for earned media and brand journalism.

- Collaboration with Joe Fier on the power of podcasting.

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- A time-saving dashboard to manage Facebook and Instagram.

- Features: scheduling, drafting content, team collaboration, and more.

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- Lisa's experience with getting locked out of her Meta accounts.

- The importance of monitoring accounts and responding to verification requests.

- Tips for non-profits and organizations to manage digital assets.

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- Importance of staying vigilant and recognizing fraudulent communications.

- The value of taking breaks and resets.

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- Emphasis on growth, evolution, and optimization.

- Life's ups and downs are part of the journey.

- Invitation for listeners to join Lisa's email list for exclusive workshops.

In wrapping up this enlightening episode, it's evident that the PR world is ever-evolving, demanding adaptability, continuous learning, and a keen sense of the digital landscape. 

Lisa Buyer's insights serve as a beacon for professionals navigating these waters, emphasizing the importance of reinvention, staying updated, and harnessing emerging technologies. 

As we anticipate more from "Social PR Secrets," this episode sets the tone for a season filled with invaluable takeaways and industry secrets. Stay tuned and stay informed! 

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Creating space for creativity is a superpower. For business, relationships, work, children, sleep, health and even decision-making. Did you know there is a relationship between successful outcomes when your creativity is tapped into on a daily basis? 

Question: Why is Lisa's left brain taking a break? 

Answer: Because my right brain has been on 90% “on hold” since I was 21 years old 

The theory is that people are either left-brained or right-brained, meaning that one side of their brain is dominant. If you’re mostly analytical and methodical in your thinking, you’re said to be left-brained. If you tend to be more creative or artistic, you’re thought to be right-brained.

This theory is based on the fact that the brain’s two hemispheres function differently. This first came to light in the 1960s, thanks to the research of psychobiologist and Nobel Prize winner Roger W. Sperry.

The left brain is more verbal, analytical, and orderly than the right brain. It’s sometimes called the digital brain. It’s better at things like reading, writing, and computations.

According to Sperry’s dated research, the left brain is also connected to:

The right brain is more visual and intuitive. It’s sometimes referred to as the analog brain. It has a more creative and less organized way of thinking.

Sperry’s dated research suggests the right brain is also connected to:

What does your 2022 plan look like? Do you even have a written plan?

Whether you are a personal or business brand, we all need a plan. 

This ‘plan’ is specifically designed for not just the year -  it is your plan for each month, week, day, and hour.

It needs to be in writing.

A plan is on a real piece of paper, using a pen or pencil, one that you love.

The paper is part of a notebook you open up each day and write in like it’s your job (because it is).

There is an art and science of keeping a notebook, journal, planner. In this episode, I talk about my method to my madness of keeping a daily notebook, my past year in review, and how I am planning for 2022.

What does your planner look like? Is it digital or physical?

Getting it done is always better than getting it perfect 

Invest in good tools that can save your time and money 

It’s a mix of personal and business

I have to leaf through pages to find things

Try to not get overwhelmed by even the simplest of tasks, don't force yourself to do it any way but ask yourself what's the root cause so you can address the elephant in the room.

Hosted by Elliot Roe, the world-renowned performance coach and voice of Primed Mind, 10 Days To A Primed 2022 gives you the tools to take back control of the trajectory of your life. 

It creates massive momentum to start the year and gives you confidence that you'll wake up each morning and make progress on becoming the best version of yourself. 

When you join the challenge, you decide that 2022 is the year you do things differently. You decide to take your success and happiness into your own hands. You decide to live the life and become the person you know you're capable of becoming.

What does your 2022 look like - review your 2021 first.

'Accomplished' and

'Destructive'

Those were my 2 words for 2020 - I am working on my 2021 In Review and will share more next week.

Sources - https://thestrive.co/write-down-your-goals/

Well as I recorded this episode I am quarantined with my husband and daughter in Jupiter, Fl - things did not quite turn out like we thought this week - just like 2021. 

In survival mode, raw and a little shaken and stirred.

All ready to move forward - then sideways, then backward, we had blinders on (at least some of), then we had our head in the sand (or some of us), then we wanted to rip our masks off (most of us), we wanted to travel (I think all of us), to hug, and then we all seemed to suffer burnout and fatigue. 

Here’s a recap of the most popular Social PR Secrets in 2021 according to analytics and the ones YOU liked the best and then I added a few of my favorites to prepare you for 2022.

Megan Foster says you can pitch to any type of writer or editor, no matter how influential. She used to receive over 200 pitches a day. How do you make your pitch stand out? Here are Megan’s top tips.

The header of your pitch email should grab the editor or writer’s attention. Words like best, new, trendy hold no meaning. Instead, be specific or use numbers.

Images of the product will tell the editor what you’re about right away. It also gives them a better understanding of their audience’s reaction to ie, explains Megan.

All the important information in your pitch needs to be at the top.

If an editor picks your product, they’ll appreciate having details already researched for them.

Yes, really. Don’t forget to remove [Insert Editor’s Name Here].

It’s essential to tell the writer you have read their articles. But don’t pitch something they’ve already written about! 

These are all crucial tips, and this episode contains way more. You don’t want to miss it from pitching CBD products to upcoming social media trends and Megan’s take on influencer culture!

“When you’re pitching editors, make sure there’s a story component.” – Megan Foster. i.e.

While almost all companies are willing to splurge on advertising, few understand that digital PR is another central element of a successful business. However, for digital PR to work, brands need more than money. They need to understand the process takes time; they should communicate and cooperate with their agency and keep their expectations realistic.

Once you’ve understood that, digital PR will surprise you in more ways than one. Unlike advertising, PR positively affects every part of the funnel. And unlike advertising, PR offers sustained rewards over time. In short, PR gives brands what they can’t buy in ads. This includes:

Myth #1. PR is only measured in numbers

Myth #2. Only big companies do social listening 

Myth #3. The best PR pros live in LA and New York

Brands should keep in mind they’re looking for talent, not location. The best professionals can now be found all over the country – and the world!

Want to know what other myths are the most common? Listen to the episode to find out!

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.” – Richard Branson, British business magnate and founder of the Virgin Group.

“If I only had two dollars left, I would spend one dollar on PR.” — Bill Gates, founder of Microsoft.

“Email is dead.” Or, “Email is making a comeback.” Whatever your opinion, email has always been a crucial part of any PR and marketing strategy. Learn all about using email for your business, agency, or clients from Email Optimization Shop’s Jeanne Jennings.

Did the LinkedIn bubble burst? Not a chance. Mandy McEwen is the secret weapon for mastering the LinkedIn algorithm, optimizing your area of specialization, and maximizing exposure, engagement, and content strategy.

Unlike physical conferences where you can end up sitting through the content you just don’t need, Female Disruptors Virtual Summit is delivered entirely online. Dip in and watch the specific talks you need to transform your business or catch them all. It’s up to you!

Our experts will be sharing their years of knowledge, strategies, and tactics. If you’re focused on launching or growing your business, we’ve got you covered.

Rhonda Britten – Emmy Award-winner, repeat Oprah guest, TedX speaker – Rhonda has devoted her life to one thing: to teach you how to master fear.

Katie Wells – Bestselling Author of The Wellness Mama Cookbook. Host of the award-winning Wellness Mama Podcast Named by greatist.com as one of the 100 most influential people in health and wellness along with Dr. Oz, Dr. Mercola, Food Babe, and Tim Ferriss

Cathy Hackl – As seen on 60 Minutes, Time, Vogue, Bloomberg, and More. Chief Metaverse Officer/Strategist | Dean of Republic Realm Academy |Thinkers50 Radar|Linkedin Top Voice| Keynote Speaker| NFTs Virtual Worlds & Fashion AR VR Holograms| Media Personality |

Ai Addyson – Education disruptor and founder of the Disruptor’s Planner.

Whitney Freya  – Inspired Living Expert, Artist, Author. She helps businesswomen discover their Magic.

We call all genders and ages looking to give, share, coach, inspire and cultivate. We want to pay it forward and tap into women’s wisdom regardless of age, status, race, and gender. 

 “I want to help generations cross over and learn from each other.” -Lisa Buyer

Well, that’s a wrap to the most popular podcast episodes and my faves in 2021. What will 2022 bring? Indeed the metaverse continues to develop, and so should your brand’s metaverse strategy. I hope for less burnout and more opportunities to connect us with joy. You can be sure I am voting for equal pay, reversing ageism, being a change agent, and tapping into positive energy and the wealth of health and happiness. 

Today Mike Toner and Lisa Buyer discuss what brands, marketers, PR pros, and entrepreneurs need to brace themselves and future-proof the fashion of community, collaboration, creativity, and merging our digital world with physical worlds.

Mike Toner is the Chief Marketing Officer at Threedium, a 3D/ AR. 

The global platform for the luxury fashion industry, FARFETCH, has released a 3D digital fashion editorial series for Burberry-powered Threedium. The campaign uses Threedium’s 3D & AR engine to deliver an innovative and immersive experience that drives engagement.

“We are bringing a web 2.0 experience to a 3D world; you are able to swirl around, zoom in, and see the fibers on the fabric.  That’s the kind of work that we are doing, bridging the gap between web 2.0 and web 3D.” 

“There’s no faking it in this web 3.0 world; everything is transparent…share your work, and if it’s good, people will see it.” 

Build the 3D internet now

Burberry x Farfetch x Threedium

Mike Toner Twitter 

Mike Toner LinkedIn

Threedium LinkedIn

FarFetch 

In this solo episode of Social PR Secrets, Lisa dives into her 21 favorite things of December from Web 3.0, NFTs, Crypto Coins, Designs by Lisa, to Female Disruptor Summit News, and more.

World of Women. A collection of unique, cool, and diverse women, ready to leave a mark in the NFT space!

Desperate Ape Wives. The Desperate Housewives”, DAW is a collection of 10,000 Desperate ApeWives NFTs. With signature red lips, each Ape Wife is not only a fantastic fine art but also an exclusive DAW membership card. 

Boss Beauties. Mission to educate and empower the next generation of Women and Girls. 

Let Her Speak NFT Series of 40, with at least half being given to women who are passionately speaking up on Clubhouse. This one is for you!

Wanna hear from Cathy Hackl on The Female Metaverse? Find out what you need to know and what to wear here.

Don’t forget to grab your Female Disruptors Virtual Summit VIP ticket here! 

Once you get this ticket you'll receive forever access to the replays of the event, access to networking sessions, community opportunities, exclusive encore events, and early access to the Female Disruptors NFT collection! You'll also be entered into a grand prize giveaway. Early Bird Special - November VIP tickets include a free download of the book, Digital Detox Secrets by Lisa Buyer.

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