Andy Hunter is the founder and CEO of Bookshop.org He's also the publisher at Catapult, at Counterpoint and at Softskull, and, as if this isn't enough, publisher and co-creator at LitHub, and co-founder and chairman at Electric Literature. Despite all of these responsibilities, Andy took the time to talk via Zoom about his latest venture and how to use it to help support indie bookstores, and, at the same time, stick it to Amazon. Bookshop.org is "an online book marketplace designed to support independent bookstores." Among other things the two of us discuss how authors, publishers, reviewers, bloggers and others in the book publishing ecosystem can sign up as Bookshop.org affiliates and make 10% of the price of books sold on their sites (as opposed to 4.5% from Amazon); about Bookshop.org's huge selection of books shipping directly from the wholesaler and being delivered in 2-3 days; about physically touching paper pages and petting cats in brick and mortar bookshops; about the smells and sounds and conversations and coffee that can be had in real bookstores; about revitalizing downtowns; about the magic of reading; and about helping to ensure that all of this continues to be a thing. According to Andy, Bookshop.org will be launching in Canada in the Spring of 2021.