The most important team member in a franchise system is often the one stuck in the middle between a franchisor and franchisee. In this episode we talk about the credibility and importance of a coach - the person there to help the franchisee grow but also the person to represent the franchised brand.

Angela Cote and Robert Bruski were on track to talk about motivating franchisees and instead digressed off into motivation theory. What does it mean? How to build it? What environments does it thrive in? Motivating people isn't as simple as just giving them incentives. It requires the right understanding of it means and what environment it thrives in.

One of the biggest struggles franchisees have is marketing. This is obvious. If they were any good at marketing they would likely be starting a marketing business or working for a marketing company. But how do both parties deal with this shortcoming? Angela Coté and Robert Bruski have a bit of a rant about it.

Sometimes you get a franchisees that starts out rough and immediately changes their mindset to a place of scarcity. It's not uncommon but it really shouldn't happen if both parties have done their due diligence. So what do you do? Check out Angela Coté and Robert Bruski in this episode chatting about that scenario specifically.

Coaching a franchisee is very different than coaching an entrepreneur. Why you may ask? Well, you'll have to tune into this episode to see Angela Coté and Robert Bruski break it down.

What motivates franchisees (and all business owners for that matter) and why do they sometimes not deliver on the steps to achieve their goals? Angela Coté and Robert Bruski have a brief chat about this subject in this week's episode. Tune in to find out!

AC and Bruski go LIVE in this episode straight from the studio. The duo discusses franchise company conferences. What are they about? What's the benefit? How to get things rolling? Tune in to watch the two sort all of this out.

Angela Coté kicks off this episode with a toast using "V Bru" - Ctrl V's official beer, while her and Robert Bruski dive into the value of speakers and panellists at conferences. When people go to a conferences they are often looking for educational value in addition to the other ROI for their registration fee. But sometimes it isn't so. Tune in to hear more

This episode is heated and passionate. Angela Cote and Robert Bruski talk about a number of the irrelevant metrics that the franchising industry uses to determine success. Albeit, the vast majority of these metrics need to be saved for follow-up rants as they could go on forever. But, location count is one that sticks out specifically in this episode.

There is a lot of talk about accountability lately. People think it means just getting your tasks done. But is that what it really means? We wager that it doesn't. Tune into watch Angela Coté and Robert Bruski breakdown the myth of accountability.