Authentic Avenue

Anheuser-Busch | Marcel Marcondes: Customer Centricity on Tap


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Anheuser-Busch | Marcel Marcondes, Chief Marketing Officer

Anheuser-Busch. Known around the world as a beverage behemoth. And led here in the US by a guy who’s learned to have a lot of fun with it.

His name’s Marcel Marcondes. And between things like hiring a Chief Meme Officer, teaching you how to cook, or serving up a brew for your dog, he’s figured out how to bring more than just an adult beverage to his customer’s lives.

Today, I ask him all about those things, why they’re important to him, and what’s next for the king of the can. So listen in and enjoy as I get real with Anheuser-Busch and Marcel Marcondes.

More links:

Chief Meme Officer (application open until Sept. 18, 2020): https://www.budlight.com/en/chief-meme-officer.html

Dog Beer (Busch): https://www.busch.com/busch-dog-brew.html

Stella Artois Sessions: https://www.anheuser-busch.com/newsroom/2020/04/stella-artois-introduces-stella-sessions-home.html

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Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)

Composed & Produced by Anwar Amr
Video Link: https://youtu.be/8ZZbAkKNx7s

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Authentic AvenueBy Adam Conner

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