What's Authentic Avenue about?
You ever see an ad or look at a brand and think, “Come on. Get real.”?
You’re not alone. I’ve seen it. And on this podcast, I say it -- directly to their leaders.
My name’s Adam Conner, and I know brands are always searching for personal truth -- their version of authenticity.
Frankly, they need it -- because consumers are louder and more skeptical than ever before.
And in a world where people will talk about you whether you like it or not, it’s critical to stand up for something and tell real stories.
But what does that even mean? How do you do that? And most importantly, why?
Tune in to hear all about it from Chief Marketing Officers, CEOs and founders from the most interesting brands in the world.
And together we’ll discover that each and every journey to get real takes a turn down Authentic Avenue.
