Authentic Avenue

Home used to be "where the heart is." Well, right now, home is where everything is. And no one knows that better than my guest on today's Authentic Avenue.

Ariel Kaye is the Founder & CEO of Parachute, a home brand which focuses on bringing comfort to the everyday. I was especially excited to interview Ariel as I've previously featured her first hire, Luke Droulez.

Once a bedding brand, Parachute has extended its presence across the entire home -- and along the way, Ariel has similarly stretched her business past the inflexibilities of the past year. Today, we talk about that journey, plus what makes for the next greatest Parachuter.

Seeing as it all began with better sleep, I also made sure to ask Ariel what currently keeps her up at night, along with asking for her thoughts of that grand A word I study so closely (including what that particular page in her personal dictionary says).

Finally we also touch on the Homes for Dreams initiative, which is Ariel's personal way to give back via mentorship and support Black-owned businesses.

Enjoy!

FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/

Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)

Ever heard of "wishcycling"? I hadn't -- at least, not until today's Authentic Avenue.

Today, my guest is Stu Landesberg. He's the Co-Founder and CEO of Grove Collaborative, a now billion-dollar sustainable home brand. They provide, among other things...shall we say "cleaner cleaning?"

Between shampoo bars, lotion sticks, hand soap sheets and more, there's so much I didn't know about Grove that Stu helped me to understand. He also helped open my eyes to the brainwashing going on in the world of recycling. News flash: it's not as helpful as everyone thinks. (It's still good!! But it's benefits are overblown.)

That's why Stu has committed his brand and his purpose to going plastic-free. Completely plastic-free. On today's show, we also discuss that journey, and how it plays into the authenticity the business manifests for itself as a result.

FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/

Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)

On the menu for today's Authentic Avenue...a Snack. Adam is joined on the podcast by Kim Kaplan, CEO of Snack. Think of Snack like "TikTok Meets Dating."

It's only fitting, then, that I'm also joined by a previous guest who is the best Gen Z expert I know -- Ziad Ahmed, the CEO of JUV Consulting.

(JUV just got into the podcast game, as well! Be sure to check out Just Us Vibing.)

Listen in to here more about what Gen Z desires most from tech-connected, IRL experiences today. Plus, if you've never heard the word phygital before...well, we'll take care of that for you too.

Enjoy!

FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/

Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)

On this Authentic Avenue, Adam is joined on the podcast by Romain Liot, co-founder and COO of Adore Me. Adore Me is a sustainable lingerie business which hopes to bring "Trust Through Transparency" to the industry.

Did you know that the fashion industry accounts for 4% of global carbon emissions -- more than France, Germany and the UK combined?

Romain did -- and it's so serious that he believes the fashion industry should actually shrink over time, to lessen our impact on the earth.

Why, then, would he continue to grow a business within that industry? That's a question he answers for us today.

Enjoy! Full transcript below.

FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/

Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)

On today's Authentic Avenue podcast, Adam deep-dives into the world of influencers, and within a category which has arguably leveraged them the most: beauty.

Specifically we feature the Birchbox perspective today, specifically through Brittany Tomkiewicz. She's their Director of Brand Marketing, Partnerships, & PR -- and having been with the business since 2011, she has seen the evolution of the beauty influencer world. From free boxes to co-produced product, she weighs in on how thoughtful that world has gotten over time -- and what's next.

Enjoy! Full transcript on the website: authave.com/podcast

FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/

Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)

On today's Authentic Avenue podcast, Adam has a sweet treat: Andy Judd, the CMO of Yasso. The brand, known for its better-for-you ice cream (yes you read that correctly), is on a path to take over novelty dessert. Today, we talk all about it.

Find your favorite form and flavor of Yasso here: https://yasso.com/shop/.

FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/

Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)

On today's Authentic Avenue podcast, Adam learns from Angel Munoz, Founder, President and CEO of Mass Luminosity, about how to invest in suspending disbelief and defragment the human experience...all through tech. How do you maximize humans while choosing atoms over bits?

Mass Luminosity has also just launched its non-beta release of Beacon, a video communications platform to rival the Zooms of the world. Check it out: https://beaconx.com/.

FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/

Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)

On today's Authentic Avenue podcast, Adam brings his career full-circle. Our guest is Callie Schweitzer, Senior Marketing Editor for LinkedIn News. (Adam had his first professional experience at LinkedIn in 2013, as an intern in NYC!)

Today, Callie and Adam discuss what makes up the DNA of an authentic marketer, including specific examples of each (and specific people to follow on LinkedIn as inspiration). Also discussed: the Great Resignation / Reshuffle, aligning internal and external brand, marketing FOMO, and world-class advice.

Here are a few amazing marketers you should follow on the platform (profiles linked to each): Lisa Mann, Soyoung Kang, Kofi Amoo-Gottfried, Dara Treseder, Jabari Hearn, Julian Duncan, and Andrea Brimmer.

And, of course, follow Callie: https://www.linkedin.com/in/callieschweitzer/.

Other popular resources for marketing expertise on LinkedIn are Callie's Marketer Must Read and Jessi Hempel's Hello Monday podcast.

Enjoy! Full transcript on authave.com/podcast.

FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/

Email Adam at [email protected].

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80) Composed & Produced by Anwar Amr Video Link: https://youtu.be/8ZZbAkKNx7s

FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/

Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)

Today, Adam sits down with Preston So. Preston is an expert in voice tech, and is the author of "Voice Content and Usability," which launches TODAY, June 22.

Check out the book here: https://preston.so/books/voice-content/.

AI-powered transcript on authave.com.

FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/

Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)

On today's show, AppHarvest Founder & CEO Jonathan Webb talks about AgTech (agriculture tech), the third wave of sustainable infrastructure. We talk about how, at current rates of production, we'll need two earths to provide the needed supply of food by 2050 -- and about how Jonathan is tackling that plus other systemic issues like hunger despite supply.

Listen in, and check the full transcript on authave.com/podcast.

FOLLOW AUTHENTIC AVENUE, AND ADAM, ON SOCIAL MEDIA:

LinkedIn (Authentic Avenue): https://www.linkedin.com/company/68049428/

Email Adam: [email protected]

Learn more at https://authenticavenuemedia.com/.

Theme Song: Extreme Energy (Music Today 80)