This is a special series tailored for people working and selling in the region to discuss some of the unique challenges it presents. We talk about what is different about selling in the area and what the best companies and salespeople do to adapt. Anirvan talks about why many Western companies fail when even when great opportunities present themselves. He underlines the importance of relationships and how the region not having a singular culture makes this more complex. Patience is a virtue and this is particularly important when conducting business where personal and professional are so closely entwined. 'Slow down to speed up' is good advice in this area. Learn more at https://linktr.ee/fredcopestake