Sydney Sloan is a seasoned marketing leader and the CMO at G2, the world’s largest software marketplace. In this episode John and Sydney discuss the evolving relationship between sales and marketing, the rise of AI, and how businesses can stay ahead. Sydney shares her personal experience with burnout, the importance of energy management, and how taking a step back helped her gain fresh perspectives. They also dive into AI-driven intent data, hyper-personalization, and what sales reps must do to stay relevant in an ever-changing landscape. If you want to future-proof your sales and marketing strategy, this is a must-listen conversation!

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

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Connect with Sydney on LinkedIn: https://www.linkedin.com/in/sydsloan/ 

Check out G2's Website: https://www.g2.com/

Alex Buckles is back! As the CEO of Forecastable, Alex helps sales teams drive more qualified leads by tapping into their partner networks. In this episode, John and Alex dive deep into the tactical strategies reps and sales leaders can use to activate their company’s ecosystem—partners, investors, advisors, and employees—to generate real revenue.John is so impressed with Alex’s approach that he’s incorporating it into his own strategy and launching a free webinar on February 20th to help sales teams start seeing results within 60 days. This conversation is packed with actionable insights—if you want to differentiate yourself and drive sales through partnerships, don’t miss it! Check the show notes for webinar details.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

SIGNUP TO THE WEBINAR: https://my.demio.com/ref/8sxvVCvt8n1REFrI

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

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Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1

Join John's Newsletter: https://www.jbarrows.com/newsletter

Connect with Alex on LinkedIn: https://www.linkedin.com/in/alexbuckles/ 

Check out Alex's Website: https://forecastable.com 

John Barrows is joined by Jonathan Lister, COO of Vidyard and former VP of Global Sales Solutions at LinkedIn. With over 25 years of experience in B2B tech and SaaS, Jonathan shares his journey of building billion-dollar organizations and explains the critical role of curiosity in leadership and hiring.Jonathan breaks down the evolving role of sales in the AI era, emphasizing the shift from quantity to quality in personalized selling. If you’re ready to unlock talent, embrace change, and shape the future of sales, this conversation is packed with actionable insights.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

Connect with John on IG: https://www.instagram.com/johnmbarrows/

Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1

Join John's Newsletter: https://www.jbarrows.com/newsletter

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathanlister/ 

Check out the Vidyard Website: https://www.vidyard.com/ 

John Barrows sits down with Alex Newmann, founder and CEO of Newmann Consulting Group. Alex specializes in helping B2B companies transition from founder-led sales to scalable, repeatable sales systems. Together, they unpack the challenges founders face when building a sales team, share actionable strategies for avoiding common pitfalls, and discuss the realities of entrepreneurship. If you’re a founder looking to scale your business, this is the must-listen conversation to kickstart your journey.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

Connect with John on IG: https://www.instagram.com/johnmbarrows/

Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1

Join John's Newsletter: https://www.jbarrows.com/newsletter

Connect with Alex on LinkedIn: https://www.linkedin.com/in/alexnewmann/

Check out Alex's Websites: https://www.alexnewmann.com/ and https://victoryhub.io/

In this episode, John Barrows sits down with Fabiana Lacerca-Allen, a global compliance expert with over 30 years of experience leading Fortune 100 companies through complex challenges. Fabiana shares insights from her new book, Crisis Capable: Building Your Capacity to Survive and Succeed in Every Environment.They discuss practical strategies for navigating unexpected crises, aligning objectives with values, and avoiding common leadership pitfalls during times of chaos. With personal stories of successes and missteps, this conversation offers invaluable lessons on resilience, adaptability, and the power of a deep breath when the pressure is on.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

Connect with John on IG: https://www.instagram.com/johnmbarrows/

Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1

Join John's Newsletter: https://www.jbarrows.com/newsletter

Connect with Fabiana on LinkedIn: https://www.linkedin.com/in/flacerca

Check out Fabiana's Website: fabianalacercaallen.com

In this episode, Geoff Coutts, SVP of Sales and Customer Operations at Unbounce, shares his unique journey from leading sales in global corporations like HP, Verizon, and Samsung to scaling startups through transformative growth. Geoff reveals what drove him to pivot to the startup world, the lessons he’s learned in hiring and scaling teams, and his strategies for navigating mergers and acquisitions. We also explore the evolving role of sales professionals in the AI era and how business acumen and timing are essential for staying relevant. Packed with actionable insights, this conversation is a must-listen for growth-focused professionals.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

Connect with John on IG: https://www.instagram.com/johnmbarrows/

Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1

Visit the HubSpot Website: https://www.hubspot.com/

Connect with Geoff on LinkedIn: linkedin.com/in/geoffcoutts

Check out Geoff's Website: https://unbounce.com/ 

Happy New Year, and welcome to 2025! To kick off what promises to be a pivotal year for innovation, we’re revisiting John’s favorite episode of 2024—a conversation with none other than Guy Kawasaki.

Guy is a legend in Silicon Valley, known for being Steve Jobs’ right-hand man at Apple, launching the iconic Macintosh, and writing 17 incredible books, including his latest, Think Remarkable. In this unforgettable episode, John challenges Guy in a way no one else has: by pitting him against Kawasaki GPT, an AI trained on every word Guy has ever spoken or written.

John asks Guy the question at the end of this podcast - If he can get better answers from the Guy’s GPT than from Guy himself - what’s the point of this conversation? Listen to the full episode to find out and check out the link below to see the comparison between the two.

For more details on the Guy Kawasaki episode, visit: https://www.jbarrows.com/guykawasaki

Elevate your sales game with the JB Sales Membership that includes monthly live training by John Barrows, interactive workshops, insightful AMAs, and unlimited access to our comprehensive on-demand library. Certifications included! Visit www.jbarrows.com and let’s Make It Happen together!

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

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Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1

Join John's Newsletter: https://www.jbarrows.com/newsletter

Topaz Adizes, founder and CEO of the Emmy award-winning experience design studio The Skin Deep, joins John Barrows for a thought-provoking discussion about the transformative power of human connection. As an expert in asking better questions, Topaz shares insights on how relationships are shifting in the digital age, the art of listening, and the importance of practicing authentic connection. From personal experiments with his kids to bridging professional and personal relationships, this episode dives into how we can all connect better in an increasingly AI-driven world.

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

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Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1

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Connect with Topaz on LinkedIn: https://www.linkedin.com/in/topazadizes/

Adam Carroll, founder of Carroll Sales Consulting, specializes in helping clients adopt actionable sales playbooks and accelerate growth. With 12 years of leadership experience in SaaS sales, Adam has built sales teams from scratch, spearheaded international expansions, and driven revenue growth resulting in multiple successful exits. In this episode, Adam shares his four-step deal health check, tips for eliminating “story time” in forecast reviews, and strategies to identify key deal opportunities. This conversation is packed with insights for sales professionals aiming to elevate their performance.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

Connect with John on IG: https://www.instagram.com/johnmbarrows/

Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1

Join John's Newsletter: https://www.jbarrows.com/newsletterhttps://www.linkedin.com/in/topazadizes/

Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-carroll-602a7419/ 

Checkout Adam's Website: www.carrollsalesconsulting.com 

Christina Brady, CEO of Luster AI and former Chief Strategy Officer at Sales Assembly, brings a unique blend of artistry and strategy to this episode. Growing up immersed in the arts—learning piano at age two and majoring in theater—Christina shares how her creative foundation shaped her problem-solving, communication, and leadership skills. Tune in as we explore her career journey, insights on AI’s role in sales enablement, empathy in training, navigating career transitions, and strategies for personal and professional growth.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

Connect with John on IG: https://www.instagram.com/johnmbarrows/

Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1

Join John's Newsletter: https://www.jbarrows.com/newsletter

Connect with Christina on LinkedIn: https://www.linkedin.com/in/christinapbrady/

Check out her website: https://luster.ai/