Episode 9 - Fundraising Founder: Anke Kuik, FLTRD

In this episode of AtVenture Dealflow, host Laurie Lancee speaks with Anke Kuik, co-founder & CEO of FLTRD.

FLTRD is a consumer health app that helps people make healthier food choices by instantly showing how ultra-processed supermarket products really are, and suggesting better alternatives.

With ultra-processed food increasingly linked to obesity, diabetes, cardiovascular disease and mental health issues, FLTRD brings clarity where traditional labels fall short. Their independent PureScore focuses on food processing, not marketing claims.

🔹 Key Metrics - FLTRD

• Sector: Consumer Health / Preventive HealthTech
• Business Model: B2C freemium → premium subscription
• Founded: 2023 (HQ NL, scope NL & EU)
• Team: Founding team led by serial entrepreneur Anke Kuik
• Traction: 85% active user retention, 10% conversion to premium, Users scan products 3x more often after Lancet UPF publications
• Round: Raising €250k
• Use of funds: Android launch, full NL & BE supermarket coverage, scaling to 100,000 users in NL
• Market: Ultra-processed food dominates >70% of supermarket products globally
• Impact: Empowering consumers to prevent lifestyle-related diseases through food transparency

👉 Listen to the full episode of AtVenture Dealflow and see if this could be your next great deal.

🔗 More: www.atventureplatform.com

See you at the next great deal!