Episode 16 - Fundraising Founders: Tijn Baart, Levi Baart and Stefan Wijdenes- Goodoo
In this episode of AtVenture Dealflow, host Laurie Lancee speaks with Tijn Baart, Levi Baart and Stefan Wijdenes, co-founders of Goodoo,a Dutch plant-based ice cream brand redefining indulgence through sustainability.
Founded in Amsterdam, Goodoo creates creamy ice cream made from plant based ingredients, including upcycled cashews via Johnny Cashew and rescued fruit streams.
What started with a food truck selling ice pops at festivals has grown into a national brand.
Goodoo is one of the few emerging ice cream brands in the Netherlands successfully building both retail and horeca distribution, a combination usually dominated by large FMCG brands.
Goodoo products are now available at various supermarkets: Albert Heijn, PLUS, Dekamarkt, Boon’s Market and more than 650 horeca locations.
In 2025 the company generated nearly 2m EUR revenue and sold more than 2.5 million units.
Goodoo is currently raising 1m EUR to reach profitability and continue scaling.
Their Broccoli crowdfunding campaign has already surpassed 500k EUR.
In this episode we discuss
- building a B2B2C consumer brand
- scaling retail and horeca distribution
- managing seasonality in ice cream
- working capital and production partnerships
- growing a sustainable food brand
Key Metrics
- Sector: Consumer Goods, Food and sustainability
- Country: Netherlands
- Revenue: 1.9m EUR in 2025
- Units sold: 2.5M annually
- Distribution: 2100+ retail stores and 650 horeca locations
- Stage: Seed
🎧 Listen to the full episode on AtVenture DealFlow.
More: www.atventureplatform.com
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