Anna Lebedeva is the Head of Growth Marketing at SEMrush. She has a passion for digital marketing, new technologies, and media. At university, she studied Journalism before realising her passion wasn’t solely in journalism. She identified the fact she likes reading and is a curious character which led her to PR and marketing. She found the closest field to Journalism which led her to get into Public relations which she did for a few years before getting into marketing. Both paths, having the objective of promoting one’s brand has kept her in the field for eight or more years.