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Anna Parkhomenko : Why Cheap Pricing Is Killing WordPress Growth
In this episode of E-Coffee with Experts, Victor Coupé chats with Anna Parkhomenko, Copywriter at MotoPress about what it really takes to grow WordPress plugins today.
Ana breaks down how her team uses smart SEO content, like customer stories and product comparisons, to build trust without relying on paid ads. She talks about ditching lifetime licenses, why design matters more than most devs admit, and how they’re staying ahead in a crowded plugin market.
You’ll also hear how they’re experimenting with AI (the right way), why guest posting is dead, and how their internal “GROWS” meetings help turn messy ideas into real results.
If you're in SEO, product marketing, or building anything in the WordPress space, this one’s packed with actionable stuff you can actually use.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:58: Introduction
00:58 - 02:25: Ana’s journey into WordPress
02:25 - 04:00: From support to SEO to product
04:00 - 05:30: What MotoPress actually builds
05:30 - 07:10: Positioning plugins in a crowded space
07:10 - 08:45: Why design still stands out
08:45 - 10:30: WordPress-native vs bloated plugins
10:30 - 12:15: Wearing both product and marketing hats
12:15 - 14:00: SEO that builds real trust
14:00 - 15:50: Product comparisons that convert
15:50 - 17:40: What’s working with short videos
17:40 - 19:15: Guest posting isn’t what it used to be
19:15 - 21:00: GROWS: Turning ideas into action
21:00 - 23:00: Why they ditched lifetime licenses
23:00 - 25:00: The WordPress pricing problem
25:00 - 27:10: Can WP limit company growth?
27:10 - 29:30: Using multisite to build SaaS
29:30 - 31:00: Smart ways to use AI
31:00 - 32:45: SEO, authority, and AI content
32:45 - 34:30: Final thoughts and takeaways
https://www.linkedin.com/in/anna-parkhomenko-771553b2/?originalSubdomain=ua
motopress.com
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]
View all episodes
By Digital Web SolutionsIn this episode of E-Coffee with Experts, Victor Coupé chats with Anna Parkhomenko, Copywriter at MotoPress about what it really takes to grow WordPress plugins today.
Ana breaks down how her team uses smart SEO content, like customer stories and product comparisons, to build trust without relying on paid ads. She talks about ditching lifetime licenses, why design matters more than most devs admit, and how they’re staying ahead in a crowded plugin market.
You’ll also hear how they’re experimenting with AI (the right way), why guest posting is dead, and how their internal “GROWS” meetings help turn messy ideas into real results.
If you're in SEO, product marketing, or building anything in the WordPress space, this one’s packed with actionable stuff you can actually use.
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 00:58: Introduction
00:58 - 02:25: Ana’s journey into WordPress
02:25 - 04:00: From support to SEO to product
04:00 - 05:30: What MotoPress actually builds
05:30 - 07:10: Positioning plugins in a crowded space
07:10 - 08:45: Why design still stands out
08:45 - 10:30: WordPress-native vs bloated plugins
10:30 - 12:15: Wearing both product and marketing hats
12:15 - 14:00: SEO that builds real trust
14:00 - 15:50: Product comparisons that convert
15:50 - 17:40: What’s working with short videos
17:40 - 19:15: Guest posting isn’t what it used to be
19:15 - 21:00: GROWS: Turning ideas into action
21:00 - 23:00: Why they ditched lifetime licenses
23:00 - 25:00: The WordPress pricing problem
25:00 - 27:10: Can WP limit company growth?
27:10 - 29:30: Using multisite to build SaaS
29:30 - 31:00: Smart ways to use AI
31:00 - 32:45: SEO, authority, and AI content
32:45 - 34:30: Final thoughts and takeaways
https://www.linkedin.com/in/anna-parkhomenko-771553b2/?originalSubdomain=ua
motopress.com
Website: https://www.digitalwebsolutions.com/
Facebook: https://www.facebook.com/digiwebsol
Instagram: https://www.instagram.com/dws_global/
LinkedIn: [https://www.linkedin.com/company/digital-web-solutions.]