Dan sat down with Anndy Lian, blockchain strategist and thought leader, to discuss the current state of the crypto industry, the challenges of adoption, and the critical role of community. The conversation, rich with practical wisdom and candid observations, offers a roadmap for both newcomers and veterans navigating the ever-evolving world of blockchain.

In a recent episode of The Moneyverse Show, seasoned blockchain expert Anndy Lian shared practical insights for newcomers venturing into cryptocurrency. With over a decade of experience in the crypto world and as the author of influential books like NFT from Zero to Hero and Blockchain Revolution 2030, Lian offered a clear roadmap for beginners like Vasajit, who are eager to explore digital assets but unsure where to start.

At Consensus 2025 in Hong Kong, Eddy Gonzalez, a Taiwan-based YouTuber, spoke with Anndy Lian, a book author, about the critical role of community in project success. Their discussion, "Why Building Community is the SECRET to Project Success!", highlighted how communities are the foundation of sustainable and impactful projects in the decentralized world. Anndy shared practical insights on strategies and challenges in building strong communities in the blockchain and Web3 space.Anndy Lian opened the conversation with a powerful statement: "If you are a project owner trying to build a big project, you have to focus on community. And if you are an investor, please invest in projects that are sustainable." This set the tone for the discussion, emphasizing that community is not just a marketing tool but the backbone of any successful venture in the blockchain ecosystem.Lian elaborated on the shift from traditional marketing to community-driven approaches, stating, "In Web3, the community is not just an audience; it’s the backbone of every project. Unlike traditional marketing, where brands talk at consumers, Web3 thrives on co-creation and shared ownership. Communities are the ones who breathe life into projects, and their engagement can make or break a venture." This sentiment underscores the transformative power of communities in the decentralized world.Read more at: https://anndy.com/interview/why-building-community-is-the-secret-to-project-success-interview-with-anndy-lian-x-eddy-gonzalez/

The cryptocurrency industry is no stranger to volatility, innovation, and constant evolution. In a recent live-streamed panel discussion hosted by Binance Square, Jessica Walker, Global Media and Content Lead at Binance, sat down with Anndy Lian, an intergovernmental blockchain advisor and bestselling author, to discuss the current state of the crypto market. The session "What’s Happening in Crypto?" provided valuable insights into the market’s recent developments, macroeconomic influences, and the future of blockchain technology.

The MemeX Festival, held on February 18, 2025, during Consensus HK 2025, brought together blockchain enthusiasts, investors, and meme lovers to explore the fascinating intersection of meme intellectual property (IP) and investment opportunities. Hosted by MemeCore, a leading EVM-based Layer 1 blockchain, the event aimed to bridge Web2 and Web3 projects, enhance brand visibility. With over 2,000 registrations, the festival was a landmark event for the blockchain and meme communities.One of the highlights of the festival was the panel discussion titled "Crypto Meme Magic: The Intersection of Meme IP and Investment Opportunities." Moderated by Anndy Lian, Managing Director of MemeCore and a best-selling author, the panel featured industry leaders who shared their insights on the role of memes in the blockchain ecosystem. The panelists included Thomas Kay (Head of International Business, WEEX Global), Christian Oertel (Global Expansion Lead, Conflux Network), Larry Lundy (Chief Business Officer, Hashpower X), and Tasso Lago (Founder, Financial Move).The full article can be found at: https://anndy.com/video/crypto-meme-magic-the-intersection-of-meme-ip-and-investment-opportunities/

The MemeX Festival, hosted by Memecore, MemeX, and 852Web3, and co-hosted by Pudgy Penguins, Ton, and Hashkey Exchange, brought together some of the brightest minds in Web3 to discuss a pressing question: How can we onboard more people to Web3? The panel, moderated by Chin, Spaces Host from Unfungible, featured an impressive lineup of speakers, including Anndy Lian, Cheryl Law, Master Chef, and Denton. Together, they shared their insights, strategies, and experiences in making Web3 more accessible to the masses.This article captures the key takeaways from the panel discussion, highlighting the innovative approaches and actionable ideas shared by the speakers.Moderator Chin set the tone for the discussion by emphasizing the importance of onboarding in Web3. "Whether you're a builder, content creator, or just curious, the question remains: how do we get more people into Web3?" he asked. The panelists agreed that while Web3 offers immense potential, the journey to onboard users is fraught with challenges, including technical complexity, lack of awareness, and skepticism.The full article can be found at https://anndy.com/video/how-to-onboard-more-people-to-web3-insights-from-memex-festival-panel/

This is a side event organized by Cointelegraph during Consensus 2025 Hong Kong. This event has brought together some of the brightest minds in the Web3 space to discuss marketing strategies that work in the ever-evolving blockchain and cryptocurrency industry. This article highlights the key takeaways from the panel titled "Winning Web3: The Marketing Strategies That Actually Work", with a focus on Anndy Lian's contributions at the panel.

The Role of Key Opinion Leaders (KOLs) in Web3 Marketing

The panel began with a discussion on the role of Key Opinion Leaders (KOLs) in the Web3 space. Anndy Lian, a seasoned investor and author with a significant following on social media, emphasized the importance of distinguishing between influencers and true KOLs. He noted that while many influencers in the crypto space focus on promoting projects for short-term gains, true KOLs should provide meaningful insights and add long-term value to the ecosystem.

Anndy stated, "The term 'KOL' originally came from the Chinese market, where it was used to describe individuals whose opinions were recognized and respected. However, in today's market, many so-called KOLs are merely influencers who focus on shilling projects without understanding their fundamentals. This is not sustainable."

He further elaborated on the need for KOLs to act as thought leaders rather than just promoters. According to Anndy, the credibility of a KOL lies in their ability to produce valuable content and foster trust within their community.

Read more at: https://anndy.com/event/winning-web3-the-marketing-strategies-that-actually-work-cointelegraph/

Fireside Chat: The Complexities of Building CommunitiesThe fireside chat began with Thomas asking Anndy about the challenges of building communities in the Web3 space. Anndy, known for his candid and insightful commentary, shared his perspective on the evolving dynamics of community engagement.“Building a community is far more challenging than it appears,” Anndy remarked. He explained that the landscape has changed significantly since 2018. Back then, users were less informed, and simple incentives like airdrops were enough to attract attention. Today, however, users are more sophisticated and demand genuine value. “You can’t just throw airdrops at people and expect them to stay. Communities need to be built on trust, value, and a long-term vision,” he emphasized.Anndy stressed the importance of creating a loyal community that aligns with a project’s goals. “We don’t need communities that come for the incentives and leave the next day. We need communities that stay because they believe in what you’re building,” he added.The Role of Exchanges in Supporting CommunitiesThomas and Anndy also explored the role of exchanges in fostering strong communities. Thomas highlighted WEEX’s commitment to backing projects that prioritize meaningful community engagement. “We want to support projects that are building loyal communities, not just chasing short-term gains,” he said.Anndy agreed, emphasizing the need for unity within the Web3 ecosystem. “Exchanges, big projects, and smaller projects need to work together. Emerging markets like Russia, Kenya, and Brazil offer immense potential, and collaboration can unlock new opportunities,” he noted. He also underscored the importance of transparency, particularly regarding listing fees. “Users are getting smarter. They’re asking tough questions about how exchanges operate, and transparency is key to building trust,” he explained.Meme Coins: A Gateway to Web3 AdoptionThe conversation then shifted to the role of meme coins in the Web3 ecosystem. Anndy described meme coins as “door openers” that attract new users to the space. However, he cautioned that their success depends on strong community backing and a clear roadmap. “A typical roadmap starts with a meme, followed by utility, and eventually evolves into something bigger, like merchandise or even global franchises,” he explained.He also highlighted the importance of partnerships in ensuring the longevity of meme projects. “If you’re not in the top 300 or 500, survival is tough. Partnering with exchanges and other Web3 players can make a big difference,” he said.

AI agents are quickly becoming one of the most exciting trends in the crypto space, with the potential to transform trading, blockchain ecosystems, and decentralized applications. In a recent interview on Financial Fox, Anndy Lian, a crypto investor, author, and blockchain advocate, explained how AI agents are reshaping the industry.

Anndy highlighted the key difference between AI agents and traditional trading bots. While bots operate based on predefined rules, AI agents adapt to real-time data and improve their performance over time. For example, an AI agent can predict when Bitcoin might rise by 10%, analyze the conditions under which this will happen, and execute trades at the optimal moment. This level of precision and automation is what sets AI agents apart, making them invaluable tools for crypto traders. They also eliminate emotional biases, which often lead to poor decision-making. By analyzing data and executing trades based on logic, AI agents provide a more reliable and efficient trading experience.

One of the most exciting developments Anndy discussed is the tokenization of AI agents. Protocols are being developed to turn AI agents into tokenized assets, allowing for fractional ownership and potential revenue generation. For example, users could own a piece of an AI agent and profit from its performance. Tokenized AI agents could also be integrated into metaverses, where they could perform tasks like collecting in-game items or interacting with users on social media platforms. This opens up new possibilities for AI-driven economies and decentralized applications.

Anndy also shared his vision for AI agents in the metaverse. He explained how they could transform static NPCs (non-playable characters) into dynamic, interactive entities. These AI agents could perform tasks, interact with users, and even generate income, creating entirely new experiences in virtual worlds. He believes this level of automation and creativity could redefine how we interact with metaverses.

The conversation also touched on the future of meme coins and NFTs. Anndy believes meme coins will continue to thrive as entry points for retail investors, but with a twist: the rise of "intelligent memes." These AI-driven memes could create engaging, interactive content and even suggest the next steps for a project, such as launching an animated series or adjusting tokenomics. On NFTs, Anndy predicted a resurgence driven by major brands like Nike and Starbucks, using NFTs for utility rather than speculation. He also mentioned the potential for AI-driven NFTs that adapt to real-world conditions, such as changing visuals based on the weather.

Anndy emphasized that Asia is leading the way in crypto innovation due to its economic stability, clearer regulations, and large, engaged communities. Countries like China, Vietnam, and the Philippines have populations that make it easier to build and scale projects. He also noted that many of the top crypto projects and exchanges are led by Asian founders, further solidifying the region’s dominance in the space.

AI agents are poised to play a central role in the future of crypto and blockchain. From revolutionizing trading to creating dynamic metaverses and intelligent memes, their potential is limitless. As Anndy put it, "The possibilities with AI agents are infinite. They are not just tools; they are the future of automation, intelligence, and decentralization in crypto." For anyone interested in the intersection of AI and blockchain, this is a space to watch closely in 2025 and beyond.