Anndy Lian Podcast

Topic- Defending the Future of the Decentralised, Permissionless World

Panelist at Crypto Expo Asia, 7-8th June 2023, Singapore

Moderator- Asih Karnengsih, Chairwoman (Asosiasi Blockchain Indonesia)

Panelists:

- Anndy Lian (Intergovernmental Blockchain Advisor)

- Marouen Zelleg, Director of Growth (ConsenSys)

- Pradeep Goel, Founder & CEO (Solve.Care)

Crypto Expo Asia 2023 is a premier virtual asset and Blockchain Conference, organized by HQMena announced in Singapore 2023 with its large audience attending globally. Over 100+ Crypto companies are expected to participate in this event, with an estimated 3000+ attendees, Featured conference with 60+ Speakers, and many attendees from 30+ Countries.

The panelists discussed how implementing blockchain technology in traditional institutions varies based on use cases and regulatory environments. While some institutions explore blockchain to revamp their infrastructure and benefit from quicker settlement times, others aim to cater to customer demands, such as providing crypto-related services within existing banking systems.

With NFTs gaining significant traction in recent years, the Web3 Creator Summit 2023 aims to shed light on their transformative power and explore the possibilities they present for creators, collectors, and enthusiasts alike. The event will feature renowned speakers, including leading artists, technologists, entrepreneurs, and thought leaders, who will share their insights, experiences, and visions for the future of NFTs.

The panel covers the topic - The Future of NFT's. Jenny Zheng, BD Lead; Bybit NFT; Karen Shidlo, CMO, Fiat24; Hugo Gong, Lecturer, Westminister Business School and Anndy Lian, Intergovernmental Blockchain Advisor shared their views on the future of NFT. Carmac Rowe, an NFT Enthusiast is the moderator.

The future of Non-Fungible Tokens (NFTs) holds immense potential and offers numerous intriguing possibilities. NFTs have garnered significant attention in recent years, and their impact on various industries is poised to continue expanding. Let's explore some key aspects that shape the future of NFTs.

It is important to note that the future of NFTs is still evolving, and the technology is subject to rapid changes and advancements. As with any emerging field, there are inherent risks and challenges to navigate. However, the unique properties of NFTs, such as their ability to authenticate and prove ownership, as well as their potential to create new economic models, make them an intriguing concept with significant potential in the years to come. By responsibly harnessing this potential, we can unlock a future where NFTs empower creators, reshape ownership paradigms, and revolutionize industries worldwide.

The Newsmakers is TRT World’s flagship current affairs programme, featuring in-depth reports and interviews with the drivers of the biggest stories of the week.

The recent crackdown on crypto exchanges in the United States has raised questions about the regulation of cryptocurrencies. With lawsuits filed against prominent platforms such as Coinbase and Binance, the Securities and Exchange Commission (SEC) aims to assert its jurisdiction over the industry. Meanwhile, Hong Kong has taken a different approach by legalizing retail crypto trading. This discussion delves into the regulatory landscape surrounding cryptocurrencies, explores the implications of the U.S. crackdown, and examines Hong Kong's progressive stance on crypto trading.

Andrea Sanke hosts the discussion. The panel of experts includes Anndy Lian, Intergovernmental Blockchain Advisor, Vanessa Harris, Product Leader at Web3 Advisor and Andrew Leung, China Strategist.

In the realm of NFTs (non-fungible tokens), it is crucial to think beyond mere speculation and embrace a more sustainable and innovative approach. Anndy Lian delves into the transformative power of NFTs and highlights the paradigm shift being witnessed in the industry. As big brands increasingly recognize the immense opportunities presented by NFTs, it is essential for crypto natives to think even bigger and contribute to the growth and long-term viability of this emerging sector.

Thinking Beyond Speculation:

While NFTs have garnered attention for their speculative nature, moving away from the short-term mindset and considering their broader implications is vital. Currently, the focus is on the price and potential financial gains of NFTs. However, NFTs should be viewed as a technology that can address specific needs and create new possibilities to truly unlock their value.

Leveraging the Power of Big Brands:

Prominent brands such as Gucci, Porsche, Starbucks, Amazon, and Red Bull have embraced NFTs as an opportunity to enhance engagement with their communities and promote the adoption of Web3 technology. These forward-thinking brands are not merely selling NFTs for quick profits but are instead investing in the future. By leveraging their influence and credibility, they are elevating the crypto industry and driving mainstream acceptance.

The Lessons from Tech Visionaries:

Historically, visionaries like Bill Gates and Jack Ma have foreseen the transformative potential of emerging technologies. Although initially met with skepticism, their predictions about the internet and e-commerce have become a reality. Similarly, the integration of NFTs into the strategies of major brands today signifies a shift towards a future where NFTs serve a purpose beyond speculation.

Seizing Opportunities for Growth:

Crypto natives must not lag behind in this rapidly evolving landscape. It is imperative to think bigger, demonstrate sustainability, and exhibit the true potential of NFTs. By showcasing the value and utility of NFTs, both in the Web3 and Web2 domains, crypto natives can prove their commitment to driving lasting change.

Embracing Innovation:

NFTs possess the power to transform various sectors, ranging from art and collectibles to membership programs and decentralized finance. However, it is crucial not to saturate the market by applying NFTs indiscriminately. Instead, identifying the inherent value in each asset and creating meaningful connections between the physical and digital realms will pave the way for a prosperous future.

Digital Assets as Catalysts for Change:

In the quest for a sustainable and interconnected world, NFTs emerge as revolutionary digital assets. By embracing this paradigm shift collectively, we have the potential to reshape industries, challenge traditional notions of value, and make a positive impact on a global scale. The journey towards a fully integrated Web3 experience may take time, but the transformation will be significant.

Conclusion:

As NFTs evolve beyond speculation and embrace a more sustainable approach, the importance of forward-thinking individuals and communities cannot be overstated. By thinking big and aligning with the vision of major brands, crypto natives can contribute to the growth and long-term success of NFTs. The future holds tremendous potential for innovative use cases and the integration of Web3 technology, and it is up to us to seize this opportunity and drive change. Together, we can revolutionize industries and establish NFTs as a catalyst for a more interconnected and prosperous future.

Anndy Lian is an intergovernmental blockchain expert. His recent book- NFT: From Zero to Hero, highlighted the core application of NFT technologies.

NFT NYC 2023 is one of the most highly anticipated events in the NFT space. With over 6,000 attendees, 1,500 speakers, and 500 brands, the conference provided a space for people to connect, debate, and learn

The original source of the video is from NFT.NYC official youtube channel: https://youtu.be/B00bpG_ovl4.

Anndy has also written a full article on how he sees big brands integrating with web3 at this link: https://cryptoslate.com/nfts-and-big-brands-exploring-new-possibilities/

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We have witnessed a remarkable surge in growth and development in both the Web3 industry and the field of Artificial Intelligence (AI). This convergence has brought forth a wave of innovative technologies, revolutionizing various sectors and opening doors to endless possibilities.

The panel of experts at the Brand Launchpad Event held on 29 May 2023 at Ho Chi Minh, Vietnam, delve into the impressive progress observed in the Web3 industry and the accelerated growth of AI, shedding light on their profound impact on society and the immense potential they hold for the future. Tienee Huynh, Founder of Tinker Academy, Thanh Dao, Founder of Jung Von Matt, Jake Zheng, Growth Evangelist of Chainklink, Anndy Lian, Advisor of Bybit and Tony Tong, Chairman of HKBA were present to share their insights.

Unleashing the Power of Web3:

The emergence of Web3 signifies a significant departure from the conventional centralized web towards a decentralized and more user-centric ecosystem. By leveraging blockchain technology as its foundation, Web3 empowers individuals with greater control over their digital assets, enhanced privacy and security, and the ability to engage in peer-to-peer interactions without intermediaries. This decentralized architecture fosters trust, transparency, and immutability, making it an ideal framework for a wide range of applications. Anndy Lian emphasized that what we should all focus on is that " Web3 is for the creators.”. He explains how Web3 “ushers in a fresh type of economy that empowers users and communities to make more informed and advantageous business choices."

Revolutionizing Industries:

Web3 has unleashed its transformative potential across diverse industries. In the realm of finance, decentralized finance (DeFi) has emerged as a prominent use case, offering decentralized lending, borrowing, and trading options. This decentralized approach disrupts traditional financial systems, granting individuals access to a more inclusive and efficient financial landscape.

Jake Zheng mentioned earning from using their own work and data in the Web3 era. Web3 has revolutionized the realm of digital content and entertainment. Non-Fungible Tokens (NFTs) have gained immense popularity, empowering artists, musicians, and creators to tokenize their work and directly sell it to consumers. This not only benefits artists by providing new revenue streams, but also ensures traceability and provenance of digital assets.

The Expanding Horizon of AI:

Concurrently, the field of Artificial Intelligence has been experiencing rapid advancements, fundamentally transforming the way we live and work. AI encompasses a broad spectrum of technologies, including machine learning, natural language processing, computer vision, and robotics. These technologies have facilitated automation, enhanced decision-making processes, and enabled personalized experiences across various industries. Tony Tong explained that we should not be afraid of AI and should find ways to learn more about it.

The Synergy of Web3 and AI:

The convergence of Web3 and AI has unleashed a new wave of possibilities. Web3's decentralized nature provides an ideal environment for AI systems, ensuring data privacy, security, and transparency. On the other hand, AI augments the capabilities of Web3 by providing intelligent decision-making algorithms and automation. Together, they create a powerful synergy that has the potential to redefine industries and drive innovation.

Future Implications:

As the Web3 industry and AI continue to flourish, their implications for the future are profound. The integration of Web3 and AI technologies holds the power to revolutionize various sectors, including finance, healthcare, supply chain, and governance. Decentralized AI systems can ensure data privacy while empowering individuals with personalized experiences and decision-making capabilities. This symbiotic relationship has the potential to democratize access to services, increase efficiency, and foster greater trust in systems.

In conclusion, the rapid growth of the Web3 industry and AI has ushered in a new era of technological advancement. The decentralized nature of Web3, combined with the transformative power of AI, has created an ecosystem ripe with innovation and boundless possibilities. Embracing this convergence can lead to groundbreaking solutions, improved efficiencies, and a more inclusive digital landscape. To fully realize the potential of these emerging technologies, it is crucial to support and nurture their growth through collaboration and exploration.

The rise of Non-Fungible Tokens (NFTs) has sparked a remarkable transformation in the cultural and creative economy, ushering in an era filled with new possibilities within the web3 ecosystem. NFTs offer creators unprecedented opportunities to monetize their work, establish ownership, and engage with their audience in exciting and innovative ways. This panel, organized by WikiEXPO explores the ways in which NFTs empower the creator economy and contribute to the development and prosperity of the cultural industry.

The panelists are Ganesh R, Co-founder, Firebond; Hanis Harmiles, Founder, Reinvent DAO; Tony Fu, Founder, NFT China; James Lee, CCO, Srarry Nift; Caesar Chen, Ethereum Developer & Anndy Lian, Intergovernmental Blockchain Advisor.

Direct Monetization and Increased Revenue:

NFTs provide creators with a distinct advantage: the ability to monetize their work directly, without the need for intermediaries. By minting and selling their digital creations as NFTs, artists can bypass traditional platforms and retain a larger portion of the revenue generated. This direct relationship between creators and collectors promotes a more equitable distribution of profits, ensuring that artists receive fair compensation for their contributions and fostering a sustainable economy.

Royalties and Secondary Sales:

A revolutionary aspect of NFTs is the inclusion of smart contracts. Creators can program these contracts to include royalties, guaranteeing them a percentage of future sales. This means that artists can benefit from the increasing value of their work over time or from subsequent sales on secondary markets. Such a system provides artists with a consistent revenue stream, incentivizing them to continue producing exceptional works and fueling the growth of the cultural industry.

Authenticity and Provenance:

Authenticity has long been a concern in the art world. However, NFTs tackle this issue by leveraging blockchain technology to establish transparent and immutable records of ownership and provenance. Each NFT is uniquely identified and linked to its creator, making it incredibly difficult to counterfeit or plagiarize digital assets. Collectors can now have confidence in the legitimacy and originality of the NFTs they acquire, building trust within the ecosystem and driving the demand for digital creations.

Tokenizing Intellectual Property:

NFTs extend beyond traditional visual artworks, encompassing a wide range of digital content such as music, videos, virtual real estate, and virtual goods. This ability to tokenize intellectual property opens up new avenues for creators in various fields to monetize their unique creations. Musicians, for instance, can release albums as NFTs, granting exclusive access to bonus tracks or backstage experiences. Filmmakers can tokenize movie memorabilia, offering collectors the opportunity to own iconic props or moments from their favorite films. This expansion of tokenization possibilities stimulates creativity and innovation, propelling the cultural industry forward.

Community Engagement and Collaboration:

NFTs foster direct interaction between creators and their audience, nurturing a sense of community and engagement. Artists can utilize platforms built around NFTs to communicate with collectors, offer exclusive perks, organize virtual events, and cultivate a dedicated fan base. This heightened connectivity enables creators to receive insights, feedback, and support from their community, resulting in more refined and impactful artistic creations. NFTs also facilitate collaboration between artists, encouraging the exchange of ideas, cross-disciplinary projects, and collective creativity.

Decentralized Marketplaces and Creative Freedom:

In the web3 era, NFTs are accompanied by decentralized marketplaces that empower creators with greater autonomy and creative freedom. These platforms eliminate the need for traditional gatekeepers, allowing artists to reach a global audience without geographical limitations. Moreover, creators have the flexibility to experiment with various pricing models, access real-time sales data, and maintain control over their artistic direction. By removing barriers and creating a more inclusive environment, NFTs unlock the full potential of the creator economy, fostering a thriving cultural industry.

Conclusion:

NFTs have emerged as a powerful force propelling the cultural and creative economy into uncharted territories. By empowering creators through direct monetization, royalties, authenticity, and community engagement, NFTs have revolutionized how artists interact with their audience and monetize their work. Through the tokenization of intellectual property and the freedom offered by decentralized marketplaces. As this technology continues to evolve, it promises to reshape the future of creativity, creating a more vibrant and inclusive ecosystem for artists and enthusiasts alike.

Dirk Kreuter is Europe’s most successful sales trainer. He shares his expert knowledge, which has been proven a thousand times over, in specialist books, online courses and seminars, which has been proven to work. Dirk has invited Anndy Lian to give a keynote speech to his guests on what is Web4 and how a decentralised web can transform the way we operate.

The internet has transformed the way we live, work, and connect with each other. From the early days of the World Wide Web to the rise of social media and e-commerce, the internet has become an integral part of our daily lives. However, it is clear that the current internet infrastructure has its limitations, including issues related to centralization, data privacy, and lack of intelligence. Enter Web4, a new vision for an intelligent and decentralized web that addresses these challenges and unlocks a world of new possibilities.

Web4 represents a paradigm shift in how we envision and interact with the internet. It builds upon the principles of Web3 (decentralization) and integrates advanced technologies such as artificial intelligence (AI), blockchain, and the Internet of Things (IoT) to create a more intelligent and decentralized web ecosystem. Web4 aims to empower individuals, enhance privacy, and foster innovation while leveraging the potential of AI to provide personalized and context-aware experiences.

Web4 represents a bold vision for the future of the internet, one that embraces decentralization, artificial intelligence, and user empowerment. By combining these elements, Web4 has the potential to revolutionize various industries, enhance privacy and security, and democratize access to innovation. However, realizing the full potential of Web4 requires collaboration, standardization, and ethical considerations to ensure that the benefits are accessible to all while safeguarding user rights and societal values. As we embark on this new era of the web, let us envision and build a future that empowers individuals, fosters innovation, and creates a more inclusive and intelligent digital world.

Best selling book author, Anndy Lian gave his speech titled “Think Bigger In the next NFT Summer” at NFT.NYC 2023.

The concept of NFTs (Non-Fungible Tokens) has been in existence for some time now. However, while it has gained considerable popularity, it has also raised concerns amongst some people. Many individuals have developed a negative perception of NFTs due to the hype surrounding them. There have also been instances of NFT wash trades, which are used to inflate NFT prices artificially. Additionally, some NFTs have no practical use, and some are regarded as securities, which is a regulatory issue.

Despite this, the NFT craze is far from over, and it could be just the beginning of a new era. Big names like Gucci, Porsche, Starbucks, Amazon, and Red Bull Racing have started investing in NFTs, which suggests that the market is gaining traction and legitimacy. This year could be the last NFT summer where people only see NFTs as a speculative asset.

In 1999, Bill Gates predicted that everything would be on the internet. Jack Ma did the same in China, but people thought it was impossible. Now, we are living in a world where the internet is an integral part of our daily lives. If we continue to use our current mindset to envision the future, we risk being left behind, just like those who laughed at the internet in its early days.

We need to broaden our minds and start thinking beyond the current limitations of NFTs. NFTs can be used for anything, from digital art and music to virtual real estate and gaming items. The possibilities are endless, and the new assets are in the digital world. Crypto natives need to think bigger and explore the true potential of NFTs.

Although we currently view NFTs as speculative, we must start using them in the future we create. Big brands have recognized this and are willing to invest in the technology. It is time for us to move past the current hype and start creating and exploring the digital world that awaits us.

In conclusion, the next NFT summer will not be about speculating on assets but rather about creating and using them. NFTs represent the future, and it is time for us to start thinking beyond our current limitations and explore their full potential. The possibilities are endless, and anything can be an NFT. Let us embrace this technology and start creating a better digital world.

NFT NYC is a yearly event dedicated to NFTs and blockchain technology, which has quickly become a major focus of the art and collectibles world. This immersive conference and festival attracts a wide variety of participants, including industry leaders, artists, collectors, and enthusiasts, who come together to explore the possibilities of NFTs. Attendees can learn about the latest trends, technologies, and best practices related to NFTs

Marketing in Web 3 is not an easy feat. It requires a thorough understanding of the technology's technical and cultural aspects. The challenge is to market the product in a way that speaks to the people's cultural orientation while staying true to its technicalities. This is what a panel of experts discussed in a recent webinar.

The panel consisted of three experts from different industries. Anndy, a Singapore-based venture investor and government advisor; Mirko Maccarrone, the director of Web3 Lightblue; and Shashwat, CMO of NFT3.

Anndy began the conversation by pointing out the good and bad marketing campaigns in both web2 and web3 spaces. He said that web3 is fast and nimble, but bad habits from web2 often flow into web3 marketing. It is vital to have marketing strategies that work for web3 and cater to the audience's cultural orientation.

Mirko, who has launched a web-free department and worked with global and regional-level marketing for various brands, highlighted the importance of culturally-oriented marketing. He stated that a marketer who has experience working with fashion brands and writing novels can speak in a language that people understand without being too technical or speculative.

Shashwat, a marketeer in web3 for the past three years, agreed with Miracle and added that marketers need to understand the technology's technicalities while catering to the audience's cultural orientation. Shashwat's company, NFT3, is developing a face ID system for web3 to make signing in to every web3 platform easy and seamless.

The panelists also discussed mass adoption, which is crucial for web3's success. They agreed that mass adoption can only happen when there is a cultural connection between the product and the audience. This connection is possible when marketers understand the audience's cultural background and can communicate the product's technicalities in a way that they understand.

One of the major challenges confronting marketers in the era of Web 3.0 is the need to strike a balance between innovation and cultural relevance. Unlike traditional marketing approaches, which rely on generic messaging and branding, Web 3.0 marketing necessitates a more intricate approach that considers the audience's unique cultural contexts and sensibilities.

To excel in Web 3.0 marketing, it is imperative to be culturally oriented and possess a varied range of experiences and perspectives. This implies collaborating with individuals who have backgrounds in areas such as fashion, literature, and the arts, as well as those who possess technical expertise in blockchain and decentralized technologies.

Another crucial factor for successful Web 3.0 marketing is the ability to adapt promptly to changing market conditions. The swift and ever-evolving nature of the Web 3.0 landscape necessitates marketers to be nimble and agile, capable of rapidly pivoting in response to new trends and emerging technologies.

Furthermore, Web 3.0 marketing necessitates a profound understanding of the underlying technologies and concepts that drive this new era of innovation. This requires staying current with the latest developments in fields like decentralized finance, non-fungible tokens (NFTs), and smart contracts, and being able to explicate these complex concepts in straightforward language to non-technical audiences.

Web 3.0 marketing presents a thrilling opportunity to create more engaging and interactive experiences for customers. Decentralized applications (dApps) and NFTs provide new prospects for gamification and social interaction, enabling marketers to create immersive, personalized experiences that drive engagement and loyalty.

In conclusion, marketing in web3 is a delicate balance between the technicalities of the technology and the audience's cultural orientation. Marketers need to be culturally oriented, speak in a language that people understand, and understand the technicalities of the technology they are marketing. Mass adoption will only happen when there is a cultural connection between the product and the audience.

Panelists:

SHASHWAT ETERNAL

CMO

NFT3

MIRKO MACCARRONE

Director

Web3 Lightblue

Moderator:

ANNDY LIAN

Intergovernmental Blockchain Advisor

About World Blockchain Summit (WBS):

World Blockchain Summit (WBS) is a part of Trescon, a rapidly growing company that organizes emerging tech events. It aims to support the growth of Web 3.0 globally. The management team has over 20 years of experience managing successful conferences, expos, and summits. Additionally, WBS works with web 3.0 industry leaders and innovators as advisors to ensure alignment with current market trends and needs.

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Part 2 of the interview, Founders Club, Eugene Shilov asked Anndy Lian about his insights on cryptocurrency investments

Crypto Cycle

Anndy first touched on where we currently stand in the crypto cycle. He emphasized that he looks at the numbers and believes that Bitcoin is in a good position right now. He sees Q3 and Q4 as being a good time to see how far Bitcoin can go this year. While he doesn't think we are going into a super bull cycle in the next one or two quarters, he does believe that there will be a gradual signal that it's going to come soon.

When it comes to investing in cryptocurrency, Anndy offered some advice for retail investors. He believes that people should know their finances well and not go beyond their limit. Many people are willing to bet more money than they can manage, which is a big mistake. He encourages people to invest in cryptocurrency to get a proper return, but not to gamble.

Lian also suggested that people should look at the projects they are investing in and consider the long-term potential. He advised people to look at the team behind the project and what they are working on to determine if it's a good investment. he also highlighted the importance of diversification. People should not put all of their money into one coin or project, as it could be risky. Instead, it's important to have a diversified portfolio that includes multiple coins and projects.

He emphasized the importance of understanding the product and the project before investing in it. Many retail investors panic when the price of a coin fluctuates, causing them to criticize the project or even search for the founders. He explained that this behavior is a result of investors not understanding the investment cycle, the product, or the project.

The second point that Anndy stressed is the need for thorough research. He advised investors not to only research the project but also to understand when they can expect their return on investment. Many investors fail to realize their investment on paper, resulting in zero returns. Therefore, it is crucial to know oneself, the risk profile, the portfolio, and the timeline of investment.

Timing

Cryptocurrencies have revolutionized the financial industry, and with the advent of Web3, the industry is expected to become even more innovative. But with the market still a bit bumpy, investors are uncertain and it's not advisable to go for something that's too out of the box. Timing is crucial when investing in cryptocurrencies.

According to Anndy, if you want to be listed on exchanges like Binance or Coinbase, now is the best time. The market is not at its best, and you have the money to pay for marketing. Building your project's narrative is key to getting listed as soon as possible. While some may argue that you need your product up and running before you can list, there are blockchain projects worth hundreds of millions that are still in the testing phase.

The most defining word in Web3 space is community. Building a community is key to marketing your project in Web3. The CEO must interact with the community, and Twitter is an excellent platform to do so. Connecting with people, whether through a heart shape or a thumbs up, is how you build a community.

Ending

Investing in cryptocurrency can be a daunting task for beginners, but it doesn't have to be. In fact, investing in crypto can be easy and accessible to anyone who is willing to try. The secret is to start small and try it out. Don't wait for the perfect opportunity, just take the plunge and see what happens.

One common question beginners ask is how much they should invest in crypto. The answer is simple: invest what you can afford to lose. You don't need to put in a large sum of money to start investing in crypto. You can start with a tiny bit of investment and see how it goes. The goal is to try it out and learn from the experience.

The key to successful investing in crypto is to be consistent and not rely on luck. You have to understand the fundamentals and realize your profit. Once you have made a profit, you can reinvest it in other things that give you a higher return.

It's important to note that you have to know yourself before investing in crypto. You have to determine how much you can afford to lose and what your goals are. Investing in crypto is not about luck, it's about understanding the market and being consistent.

If you're a hard-working person, you can get involved in crypto projects by checking out some of the trends on Twitter. This will help you understand the market better and determine when the right time is to invest.

It's important to rebalance your investments and not hold on to them forever. This is something that many crypto investors forget. Realizing your profit and reinvesting it elsewhere will give you a higher return.

Anndy ended the interview with his famous quote- “Not financial advice.”