In this episode of the Label Free Podcast, host Deanna Radulescu interviews Anne Laffin, the founder of Fin Marketing. Anne shares her journey from a 20-year corporate marketing career to starting her own business. She explains that she now focuses on working with early-stage startups, helping them create consistent and effective marketing strategies. Anne emphasizes the importance of understanding the target audience and conducting customer research to guide messaging and tactics. She also highlights the value of organic social media marketing and encourages founders to share their stories to build connections with their audience. Anne's goal is to help companies that are making a positive impact in the world. Listeners can connect with Anne on her website, Fin Marketing, or on LinkedIn. The episode concludes with Anne's advice to prioritize connection and provide value through marketing efforts.