The Brand Called You

Anne Lopez, Founder & CEO of Studio 790 Interior Design

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Anne Lopez, Founder & CEO of Studio 790 Interior Design
  • Reflection on purpose, mission, and calling
  • Inspiration from risk-takers
    • Podcast
    Overview

    Welcome to this insightful episode of The Brand Called You featuring Anne Lopez, a respected leader in interior design from Miami, USA. Hosted by Ashutosh Garg, this conversation dives deep into Anne’s journey from luxury hospitality to entrepreneurship, her philosophies on leadership and growth, and her actionable advice for business owners.

    Explore the highlights below, organized by key questions and moments.

    00:59 — What was the defining moment that led Anne Lopez to leave a 20-year luxury hospitality career and start Studio 790 at age 40?
    • Reflection on purpose, mission, and calling
    • Inspiration from risk-takers
    • Self-realization despite a lack of formal design training
    • Desire to build and own a business
      • 02:05 — How did Anne overcome imposter syndrome as a self-taught designer?
      • Confidence built through action and experience
      • Recognition of growth through client acquisition
      • Moving past imposter syndrome by focusing on progress and positive results
        • 03:21 — What was the toughest phase in scaling Studio 790 from a dining room table to a multi-seven-figure firm?
        • Challenges and growing pains of business expansion
        • Decisions around hiring and organizational structure
        • Navigating unfamiliar territories in business
          • 04:23 — What were the three strategic levers behind Studio 790’s 80% revenue growth in a single year?
          • Robust digital marketing initiatives (Pinterest, website, social media, and email)
          • Cultivating repeat and referral business
          • Leading with excellence and maintaining financial discipline
          • Maintaining a positive and service-oriented mindset
            • 06:23 — What systems did Anne put in place to transition from designer to CEO?
            • Building the right team
            • Delegation, trust, and clear role definitions
            • Leveraging AI and technology
            • Recognizing that people are central to successful systems
              • 07:31 — What is Anne’s philosophy on building and leading high-performance teams?
              • Establishing a clear value system and mission
              • Reinforcing brand values in daily operations
              • Building a culture grounded in joy and exceptional customer service
                • 09:07 — What does “multiplying what’s in your hands” mean for business owners?
                • Strengthening client relationships for repeat business
                • Proactive follow-up and clear communication
                • Asking for opportunities instead of assuming clients will remember you
                  • 10:59 — How important is PR in scaling a design business?
                  • PR enhances credibility rather than directly generating business
                  • Long-term brand building through media exposure
                  • Strong influence on client trust
                  • Digital marketing platforms like Pinterest driving measurable results
                    • 12:37 — What do entrepreneurs often get wrong about social media and marketing?
                    • Over-prioritizing social media in marketing strategies
                    • Recognizing that visually appealing content does not always attract ideal clients
                    • Understanding that social media should be a secondary or tertiary growth channel

                      • RESOURCES:

                      Learn more about Ann Lopez: LinkedIn 

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                      The biggest barrier to success? Believing you don’t deserve it.

                      Anne says:

                      Break the limiting belief, set your mindset, and go after what you want.

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                      • Reflection on purpose, mission, and calling
                      • Inspiration from risk-takers
                      • Self-realization despite a lack of formal design training
                      • Desire to build and own a business

                        • The post Anne Lopez, Founder & CEO of Studio 790 Interior Design first appeared on TBCY.

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