338: Anneliese Mesilati Talks Brand Activations at UBS

Tom and Joe welcome Anneliese Mesilati of UBS to learn about her job and priorities. Anneliese shares her relationship with sponsorships and activations with F1 and other relevant sports events such as the Super Bowl. She discusses the importance of media, evolution of the business, social media and the sources for helping aid in social media . Anneliese also speaks about the art space of UBS. Lastly, she explains why sustainable investing is so important for UBS. The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports and Instagram @cu_sps_sportsmanagement. The CUSP Show is hosted by Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Mike Schretter’25 (@mikeschrett1), LJ Holmgren (@LJ_Holmgren), and Danny Hagenlocher (@DhColumbiaSPS), with Pablo Aycart ‘24 (@pablo_aycart)  and Hernan Gonzalez Ramirez ‘24 (@hdgonzalezr28)​​ managing social media efforts.

Links: 

Anneliese Mesilati (Linkedin): https://www.linkedin.com/in/anneliese-mesilati-1904139/

UBS Sponsorships-Link: https://www.mercedesamgf1.com/partners/ubs