In this episode of the Innovation Conversation, Annie Siara, CEO and founder of One Way X, discusses the evolution of immersive commerce and its significance in bridging the gap between offline and online retail experiences. She shares her entrepreneurial journey, the challenges of fundraising, and the importance of understanding consumer behavior, particularly among younger generations. Annie emphasizes the need for persistence, grit, and a clear vision in entrepreneurship, while also reflecting on her past experiences and the lessons learned in leadership and team dynamics. The conversation concludes with insights on managing uncertainty and valuable book recommendations for aspiring entrepreneurs.

Chapters

00:00Introduction to Immersive Commerce

04:19The Journey of Entrepreneurship

08:03Navigating the Investment Landscape

10:09Motivation and Grit in Business

13:29Learning from Past Experiences

18:03The Importance of Location and Market

20:22Lessons in Leadership and Team Dynamics

23:30Advice for Aspiring Entrepreneurs

25:02Managing Uncertainty in Startups

26:20Book Recommendations and Closing Thoughts