🎙️ Innotion Conversation: Immersive Commerce and Entrepreneurial Grit — Insights from Annie Siara of One Way X

In this episode of Innotion Conversation, host Ricardo Pascual speaks with Annie Siara, CEO and founder of One Way X, about the evolution of immersive commerce and how it’s reshaping the future of retail by bridging offline and online experiences.

They explore:

• The rise of immersive commerce and consumer behavior trends among younger generations.
• Annie’s entrepreneurial journey and navigating the challenges of fundraising.
• The importance of persistence, grit, and having a clear entrepreneurial vision.
• Lessons learned from leadership, team dynamics, and market positioning.
• Managing uncertainty and thriving in the volatile startup environment.
• Book recommendations that have shaped Annie’s approach to business and leadership.

Annie shares practical advice for aspiring entrepreneurs looking to build resilient businesses in a fast-changing retail landscape.

Brought to you by Startup Summit 2025 — Europe’s leading startup and investor summit, happening September 18–19, 2025, in Lisbon.

🎟️ Learn more and secure your spot at www.startupsummit.io

🕒 Chapters 00:00 — Introduction to Immersive Commerce 04:19 — The Journey of Entrepreneurship 08:03 — Navigating the Investment Landscape 10:09 — Motivation and Grit in Business 13:29 — Learning from Past Experiences 18:03 — The Importance of Location and Market 20:22 — Lessons in Leadership and Team Dynamics 23:30 — Advice for Aspiring Entrepreneurs 25:02 — Managing Uncertainty in Startups 26:20 — Book Recommendations and Closing Thoughts

💡 Key Takeaways

• Immersive commerce bridges online and offline retail experiences.
• Understanding consumer behavior, especially among younger generations, is critical.
• Persistence and grit are essential traits for entrepreneurial success.
• Strong leadership and team dynamics are key to scaling startups.
• Managing uncertainty is a necessary skill in today’s fast-evolving markets.
• Strategic location and market focus can define a startup’s trajectory.
• Book recommendations provide practical insights for founders navigating leadership and growth.