ποΈ Innotion Conversation: The Authentic Entrepreneur β Building Bold FMCG Brands with John Stapleton
In this episode of Innotion Conversation, host Ricardo Pascual sits down with John Stapleton, known as the Authentic Entrepreneur, to explore his remarkable 30+ year journey building pioneering consumer brands in the UK and US.
John shares the inside story behind the creation of The New Covent Garden Soup Co., which introduced fresh soup to the UK market, and reflects on the operational hurdles of expanding to the US with Glencoe Foods Inc. He also dives into launching Little Dish, a brand that redefined toddler meals, scaling it to Β£15M in revenue before its successful exit.
This conversation covers:
- Real-world challenges of innovation and scaling new categories.
- The role of resilience and risk management in entrepreneurship.
- The importance of mentorship, advice, and learning from setbacks.
- Key traits that define successful entrepreneurs.
Today, John mentors startups, serves as an investor and NED, and supports emerging brands through accelerators like Mission Ventures and Redesdale.
Whether youβre launching your first product or scaling a brand, Johnβs insights are not to be missed.
Brought to you by Startup Summit 2025 β Europeβs leading startup and investor summit, happening September 18β19, 2025, in Lisbon.
ποΈ Learn more and secure your spot at www.startupsummit.io
π Chapters 00:00 β Introduction to John Stapleton 03:54 β The Journey of New Covent Garden Soup Company 07:12 β The Concept of Fresh Soup and Market Challenges 11:44 β Investment and Growth Strategies 16:51 β Overcoming Operational Challenges 21:35 β Expanding to the US Market 26:30 β Reflections on Success and Failure 29:50 β The Journey of Entrepreneurship 34:00 β Navigating Challenges and Resilience 39:45 β Understanding Risk and Uncertainty 41:11 β Key Traits of Successful Entrepreneurs 47:04 β The Importance of Seeking Advice 52:13 β The Motivation Behind Entrepreneurship