The Innovation Conversation

Antimicrobial Innovation: How Zonova is Changing Healthcare from the Inside Out


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πŸŽ™οΈ Innotion Conversation: Fighting Infection with Innovation β€” Zonova’s Journey in Health Tech

In this episode of Innotion Conversation, host Ricardo Pascual speaks with Dr. Georgia Fleet and Carla Southworth, co-founders of Zonova, about their mission to reduce hospital-acquired infections through groundbreaking antimicrobial technology.

They discuss:

  • The global challenge of antimicrobial resistance.
  • Feedback from the healthcare market on infection control.
  • Navigating regulatory hurdles and manufacturing plans.
  • The realities of building investor relationships in early-stage startups.
  • Broader applications of antimicrobial technologies beyond medical devices.
  • Key advice for aspiring entrepreneurs in health tech.

Tune in to hear how innovation, persistence, and a clear mission are helping transform healthcare solutions.

Brought to you by Startup Summit 2025 β€” Europe’s leading startup and investor summit, happening September 18–19, 2025, in Lisbon.

🎟️ Learn more and secure your spot at www.startupsummit.io

πŸ•’ Chapters 00:00 β€” Introduction to Zonova and Its Founders 03:02 β€” The Problem of Hospital-Acquired Infections 05:52 β€” Founding Journey 09:01 β€” Market Feedback and Antimicrobial Resistance 12:14 β€” Regulatory Challenges and Manufacturing Plans 15:00 β€” Investor Relations and Startup Challenges 18:03 β€” Broader Applications of Antimicrobial Technology 21:02 β€” Personal Experiences and Advice for Entrepreneurs

πŸ’‘ Key Takeaways

  • Zonova aims to reduce hospital-acquired infections with novel antimicrobial technology.
  • 75% of catheterized patients experience urinary tract infections.
  • The founding journey is challenging but highly rewarding.
  • Market feedback shows strong demand for effective infection control.
  • Antimicrobial resistance is an escalating global health crisis.
  • Regulatory pathways vary by region, complicating market access.
  • Building investor relationships requires resilience and adaptability.
  • Experienced advisors are essential for startup success.
  • Antimicrobial technologies have potential beyond medical devices.
  • Entrepreneurship demands patience and a long-term vision.
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The Innovation ConversationBy Ricardo Pascual