In this episode of Small Business Connections, Ann talks with Alexander Low, Head of Enterprise Strategy and Operations of Lately. Prior to joining the team at Lately, Alexander launched multiple global social selling initiatives (one of which LinkedIn themselves point to as the success case), leading the development, training and execution for tens of thousands of employees on LinkedIn and other social channels. Alex is also a LinkedIn Sales Navigator master, a member of the Sales Enablement Society and hosts the star podcast (ironically) named Death of a Salesman.

We discuss:

- What is social selling?

- Where do people go wrong when it comes to social selling?

- Can social selling be for everyone?

- How does AI and data relate to social selling?

- What is the future of sales and marketing?

Alexander’s Favorite Books for Business-

Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty by Patrick Lencioni

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie and Die by Eric Siegel

Follow Alexander Low, Head of Enterprise Strategy and Operations at Lately:

 Twitter I Facebook I Instagram I Linkedin I YouTube 

The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

Learn More About ASMM Digital Marketing

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Subscribe to our podcast: ASMM Small Business Connections 

This week, take another sneak peek at the new Marketing Mums podcast. Learn what it takes to market your small business successfully and what you can do to boost your business today. Eavesdrop on Ann and Anastassia as they begin a conversation on all things marketing. 

Ann and Anastassia Discuss: 

-How to avoid procrastination

-Targeting a specific audience

-Considering what you “really” sell

-Plus, more marketing tips and advice...

The host of Marketing Mums is Ann Brennan. She is the owner of ASMM Digital Marketing and also hosts Small Business Connections. She started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

Subscribe to our podcast: ASMM Small Business Connections 

Take a sneak peek at the new Marketing Mums podcast. Learn what it takes to market your small business successfully and what you can do to boost your business today. Eavesdrop on Ann as she begins a conversation on all things marketing. 

Ann Discusses: 

-The importance of networking

-Different types of networking

-Social media optimization

-Growing your email list

The host of Marketing Mums is Ann Brennan. She is the owner of ASMM Digital Marketing and also hosts Small Business Connections. She started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

Subscribe to our podcast: ASMM Small Business Connections 

In this episode of Small Business Connections, Ann talks with Eric Reed - CEO and Co-Founder of reed5group and frequent guest lecturer at IU Kelley School of Business. A Renaissance man whose expertise has been honed through a variety of perspectives, Eric’s success in business growth is rooted in his proven sales and marketing leadership and sophisticated marketing media strategies. He believes in people and the power of humans in today's business world. Companies that fail to understand where the market will be in 3-5 years will lose. Eric has over 15 years of passionate experience in sales, marketing and organizational leadership. He is a thought leader in strategy and relationships and a pioneer in ad tech, content silos, and a meaningful personalized presence in the content space.

We discuss:

- How to deal with a “ Culture Clutter “ in your business. Why should you care?

- Enough of the buzz phrases, what is meant by creating culture, really?

- What are the benefits of Fractional Sales Leadership, particularly in today’s business landscape?

- What is the importance to business success by the alignment of “Shrinking your Universe” is that something we can manage?

- Where is healthcare marketing heading- Community Health or Treating Symptoms? Why is it important?

Books for Business Mentioned-

Hot Flashes by Barbra Raskin

Unleash Your Primal Brain: Demystifying How We Think and Why We Act by Tim Ash

Think Again: The Power of Knowing What You Don't Know by Adam Grant

Follow Eric Reed: Linkedin I Instagram I Twitter

Take 5, The Rethink Marketing Podcast

The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

Subscribe to our podcast: ASMM Small Business Connections 

In this episode of Small Business Connections, Ann talks with Lloyd Malech, a seasoned trial attorney who offers his professional legal services in the areas of divorce, family law, child custody, child support and domestic violence. With more than 26 years of trial experience to his name, Mr. Malech has highly honed legal skills. He has proven himself time and again — achieving excellent results in the courtroom and at the negotiating table.

We discuss:

- Lloyd's background and what he did to get where he is today

- Lloyd's "Life Purpose" and how it relates to his personal business goals

- Networking and building business connections

Lloyd’s Favorite Books for Business-

The Success Principles by Jack Canfield 

The Art of War by Sun Tsu

Follow Lloyd Malech:  Linkedin I Facebook I Instagram I Twitter

The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

Subscribe to our podcast: ASMM Small Business Connections 

In this episode of Small Business Connections, Ann talks with Courtney DeRonde. Courtney is a CPA and Managing Partner of TDT CPAs and Advisors, a boutique advisory and accounting firm for small businesses and nonprofit organizations. They help overwhelmed, successful leaders understand and maximize financial information so they can achieve better results and move their organization to the next level.

We discuss:

- What are 5 common blind spots of growth-stage companies?

- What are 3 things to prioritize in any economy?

- Why is paying zero tax the wrong goal?

- What is the difference between a tax preparer and a business advisor?

- What do lenders and investors look for when they read your financials?

Courtney is primarily responsible for her firm’s vision and strategic direction. Her professional background includes almost two decades serving small businesses and non-profits. As an owner in her firm and managing partner, she also has firsthand experience running and scaling a small business. Courtney and her husband Brian live in Des Moines, Iowa, along with their three children, M’lynn, Brady and Callen, and their Whoodle, Oscar.

Apply for a Strategy Session with Courtney

Courtney’s Favorite Books for Business-

Traction: Get a Grip on Your Business by Gino Wickman

Building a StoryBrand by Donald Miller

Follow Courtney DeRonde, Managing Partner of TDT CPAs and Advisors:  Linkedin I Facebook

The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

Subscribe to our podcast: ASMM Small Business Connections 

In this episode of Small Business Connections, Ann talks with Dan Duckworth, founder of The Crucible Life — an online community for changemakers— and the host of The Changemakers Masterclass. Dan is an expert in transformational leadership, helping leaders in every industry and sector and at every level of authority to answer the call of the changemaker and achieve the trophy goals that they care most about.

We discuss:

1. How leadership is transformed
2. How to get you and your organization unstuck
3. How to motivate people to peak performance
4. How to build high-performance teams
5. How to lead culture change

Join Dan’s community: The Crucible Life

Dan’s Favorite Books for Business-

The Art of Gathering by Priya Parker

The Hero With a Thousand Faces by Joseph Campbell

Follow Dan Duckworth:  Linkedin

The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

Subscribe to our podcast: ASMM Small Business Connections 

In this episode of Small Business Connections, Ann talks Consulting vs. Coaching with Sara Evans of Sara G. Evans Career Consulting. Sara is a career consultant for motivated professionals who need a change for the better. As an experienced leadership development, organizational design, and change management consultant for Fortune 100 companies, federal institutes and academic institutions, Sara is well-versed in switching (and yes, even losing) jobs.

We discuss:

1. Consulting vs. Coaching
2. Leaving corporate America to start an individual business
3. How to target clients
4. The process of working with clients
5. A few career freebies exclusively for our listeners

With 25+ years of work experience across ten industries, Sara is no stranger to changing jobs. Sara's successes in self-awareness, resilience and articulating and selling her own personal brand are credits to her career.

Having worn many career hats, Sara's life work is devoted to helping career changers turn 'what if' into reality, and business leaders focus on actions that bring the results they want. Sara holds a BA in Psychology from Washington University in St. Louis, and an MPS in I/O Psychology from UMBC. She is also a trained Co-Active coach with the Coactive Training Institute (CTI). When she's not helping others gain career clarity, Sara can be found walking her dog Cooper or attending one of her son's hockey games with her husband, Owen.

Sara’s Favorite Books for Business-

Daring Greatly by Brene Brown

The 7 Habits of Highly Effective People by Stephen Covey

Follow Sara Evans: Twitter | Facebook | Instagram | Linkedin

The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram | LinkedIn

Subscribe to our podcast: ASMM Small Business Connections 

In this episode of Small Business Connections, Ann talks with Meghan Lynch, the CEO of Six-Point Creative, a brand strategy agency that helps “second-stage” companies break through growth plateaus. As part of her mission to help small businesses challenge the goliaths, Meghan has served as an expert advisor to second-stage clients in a wide range of industries, from fast-casual restaurants to industrial manufacturers.

We discuss:

- The fears holding high-potential companies back from growth

- Brand strategy for family businesses

- What is a second-stage company?

- Common mistakes companies make when they rebrand

- How to hire and manage marketing expertise

Favorite Books of Business-

Meghan’s Favorite Books for Business-

 Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Benjamin Hardy

Leading Change by John P. Kotter

Follow Meghan Lynch: Twitter | Facebook | Instagram | Linkedin

The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook |Instagram |LinkedIn

Subscribe to our podcast: ASMM Small Business Connections 

In this episode of Small Business Connections, Ann talks about marketing your podcast and the perfect pitch with Rich Perry, the co-author of Bankroll Your Mind – an International #1 Best Seller in multiple business, success, and leadership categories.

We discuss:

- How to get the right podcast features

- Crafting your perfect pitch

- Preparing for the interview (Interview prep 101)

- Positioning yourself as a credible expert

- Marketing your episode for optimal exposure

As a coach and an entrepreneur, Rich helps his clients communicate a powerful message to connect with their audience and build the brand their customers will trust. Rich is an expert and highly sought-after marketing coach with over 20 years of experience leading unified teams, implementing marketing strategy and branding, and organizing popular community events and seminars.

Rich's Favorite Book of Business-

How to Win Friends and Influence People by Dale Carnegie

Follow Rich Perry: Twitter | Facebook | Instagram | Linkedin

The host of ASMM Small Business Connection is Ann Brennan. She is the owner of ASMM Digital Marketing and started the podcast to help her clients get in front of more people. Since its inception, it has grown to include guests from around the world. If you would like to be on the show, please message Ann directly through LinkedIn.

Learn More About ASMM Digital Marketing

Follow ASMM: Twitter | Facebook | Instagram |LinkedIn

Subscribe to our podcast: ASMM Small Business Connections