By Byron Grealy
The podcast currently has 62 episodes available.
This week's guest is Greg Cooke, the founder of Rafiki.
In this conversation, we discuss his startup's evolution from a recruitment agency to a platform that connects freelancers in Africa with global businesses.
Greg shares insights on the freelancer economy, the challenges faced in sourcing talent, and the benefits for both freelancers and clients. The discussion also touches on the future of work, the importance of continuous learning, and the fundraising journey through an accelerator program.
Greg highlights the development of Rafiki X, a SaaS platform aimed at enhancing collaboration among freelancers, and shares his vision for the company's growth in the next five years.
We also chat about his experience with podcasting and the value of authentic content creation.
In the episode, we discuss:
• Rafiki connecting freelancers in Africa to global businesses
• The company’s evolution
• The freelancer agency model
• Upskilling.
• Africa’s rapid growth
• The future of work
• Podcasting
• Authenticity
Greg:
Rafiki:
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Diet Starts Monday Podcast:
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This week's guest is Veronica Brits, the founder of Feedflex Creatives.
A company that focuses on driving creative and media teams into full automation and digital transformation. They use data-driven strategies to build feed structures for audience targeting and custom ad scripts.
The company also offers the FeedFlex Bridge, a microservice methodology that helps traditional creative and media teams transition into big data skill sets. They primarily work in advertising, including Google ads and TV 360, to enrich targeting and personalize campaigns.
Feedflex Creatives aims to empower teams and accelerate innovation while embracing the future of work and technology.
In the episode, we discuss:
• What Feedflex Creatives is and how it works
• Overcoming Fears and Pursuing Entrepreneurship
• Helping traditional teams transition into big data skill sets.
• The Future of Work
• The Role of Mentors in Veronica's Career
Veronica:
Feedflex Creatives:
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Chapters
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Emily is the founder of the Good Marketing Club and she shares her journey of starting her own business and the principles she lives by.
Emily tells us what a fractional CMO is and does and explains how she helps early-stage startups with their marketing strategies. We also discuss the value of personal branding and the challenges and rewards of starting her own business.
We speak about the benefits and challenges of being your own boss and the importance of work-life integration. Emily shares how she manages her time, the importance of self-compassion, and the role of mentorship in her journey.
It's important to stay curious, stay up to date with trends and just get started!
In the episode, we discuss:
• What The Good Marketing Club is
• What good marketing is
• Enjoying what you do
• Being a fractional CMO
• Personal branding
• Starting your own business
• Building a strong LinkedIn presence and network
• Trusting your gut and taking calculated risks
• Jumping between jobs
• Time management and self-compassion
• Mentorship & Curiosity
Emily:
The Good Marketing Club:
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Chapters:
01:00 Introduction to the Good Marketing Club
02:49 Emily's Principles for Good Marketing
07:17 Choosing Marketing Tactics for Clients
09:51 The Role of a Fractional CMO
13:42 The Value of Personal Branding
16:21 Starting Your Own Business
18:23 Finding Clients and Building a Network
20:45 Trusting Your Gut and Taking Risks
22:37 The Surprises and Rewards of Entrepreneurship
27:31 The Benefits of Working for Yourself
30:22 Understanding and Catering to Individual Drivers
33:40 Time Management and Self-Compassion as an Entrepreneur
38:15 The Value of Mentorship in the Journey
40:09 The Role of Curiosity and Staying Up-to-Date in Marketing
44:21 Just Get Started and Believe in Yourself
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This week’s guest is Sarah Weller, the CEO of OpenFormat.
OpenFormat is shifting the power dynamics in digital economies by enabling creators and builders to make a sustainable income. They’re doing this by bringing together game economies, blockchain-based technologies, and AI.
They’re building a tech stack that includes revenue splitting, micro payments, decentralized applications, and AI assistants. The five co-founders of Open Format have diverse skills and backgrounds, and they came together with a shared mission to redistribute wealth and rethink value exchanges. They are focused on creating real utility and working with people who are already aligned with their vision.
We discuss the challenges of straddling the present and the big vision, the importance of being a learner, and the different perspectives on risk. She shares personal experiences and emphasises the need for honesty, humility, and transparency in business.
In the episode, we discuss:
• What OpenFormat does
• Their goals
• How it all works
• Having five co-founders
• Making a positive impact
• Being a learner and having a learner mindset
• Taking calculated risks
• Honesty, humility, and transparency
Sarah:
OpenFormat:
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This week’s guest is Andrew Borovsky, the founder and CEO of Visible and Rent App.
Visible is a company that aims to create a financial network for real estate. They’ve built Rent App, a platform that simplifies rent payments and helps renters build credit. The company focuses on tackling the complex, time-consuming, and costly aspects of real estate transactions and has chosen to start with rent payments because it is a large market and there is a need for digital solutions.
Andrew has a background in product design and has previously started two other businesses. He believes in taking leaps and building products that he wants to exist in the world. He shares his insights on building great products and companies, the importance of team and culture fit, and the future of entrepreneurship. He emphasises the need to focus on building a great product first, as a great company will follow.
He also discusses the role of venture funding in the AI and crypto industries and the importance of finding the right team and founder to succeed. Andrew shares his approach to team building and the importance of cultivating relationships throughout his career. He also discusses the future plans for Visible, focusing on complexity, speed, and cost in the real estate industry.
In the episode, we discuss:
• Simplifying real estate transactions and making them easier, faster, and cheaper.
• Rent App and how it works
• Taking leaps and building products we want to exist in the world.
• Advice to start a business
• The right team
• Cultivating relationships
• AI’s growth potential.
• Plans for Visible's
Andrew:
Visible:
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Rent App:
Website
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This week’s guest is Claire Millward, the founder of Block Digital.
Block Digital is a marketing agency for blockchain companies.
In the episode, Claire discusses the importance of building meaningful blockchain brands and the role of organic social media content in achieving this. She explains that she decided to start Block Digital after experiencing a dip in her freelance business and wanted to rebrand and scale.
She emphasises the importance of taking action, building relationships, and being confident in entrepreneurship. Claire also discusses the significance of mindset, habit-building, and the power of community in achieving success.
In the episode, we discuss:
• Building meaningful blockchain brands
• Taking action and building relationships
• Mindset and habit-building
• Risk-taking
• Building a community and seeking support from mentors
Claire:
Block Digital:
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This week’s guest is Craig Gillham, the founder of Socium10X.
Socium10X is a platform that helps people and organizations transform by putting people at the heart of everything.
Craig was inspired to start the business after going on a coaching journey himself. The business focuses on coaching, consulting, and creativity, and aims to leave organizations and individuals with the tools to continue their transformation on their own.
The key themes of the conversation include the importance of dreams, taking action, investing in talent, and finding harmony in life. The conversation explores the importance of positivity and mindset in driving innovation and growth within organizations.
Craig emphasizes the role of leadership in creating a positive environment and highlights the impact of positive energy, abundance mindset, and the RAFT framework in shaping mindset and actions.
The conversation also touches on the innate nature of entrepreneurship and the importance of having a dream and being useful in business. The challenges of building a business and the need for strong relationships and listening skills are discussed too.
In the episode, we discuss:
• What Socium10X is and how it works
• Craig’s story
• What Socium10X is striving towards
• The importance of dreams, taking action, investing in talent, and finding harmony in life
• Positivity and mindset
• Leadership’s role in creating a positive work environment
• The RAFT framework (Results, Actions, Feelings, Thoughts)
• Building strong relationships
Craig:
Socium10X:
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In this episode, we have a conversation with Rae Lambert, the founder of River.
River is an in-person event and social platform that orchestrates events at a global scale for brands and influencers by leveraging volunteer hosts sourced from the community.
The idea for River came from solving Rae's own itch of wanting to meet like-minded people in the tech industry. The platform started with hosting meetups for the All-In Podcast and grew rapidly to include other popular podcasts and communities.
We discuss it all. The challenges and the wins, to give you an understanding of what it takes to get a business like this off the ground. The team is small but efficient, and they have been able to attract big brands due to their scrappy approach and ability to back up their ideas.
Rae shares her tactics and how she successfully reached out to influential people like Sam Parr and Balaji Srinivasan to join her platform and work with her. She emphasizes the importance of personalization and research in her outreach strategy.
Rae also discusses the fear of failure and the need to take action in entrepreneurship. She believes that there are no truly new ideas, but rather the execution and ability to adapt are what set entrepreneurs apart. She shares her vision for River, aiming to become the Spotify of real-life experiences and bring people together in meaningful ways.
In the episode, we discuss:
Takeaways
• What River is and how it works
• How Rae came up with the idea
• The scrappy story of the All In Podcast Meetups
• Challenges in product development, community preferences, and fundraising
• Fear of failure
• The ability to execute
• River future plans
Rae:
Linktree
River:
Website
X
YouTube
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Scott is the founder of Drone Legends, a STEM education program that brings drones into classrooms and uses them as a means to engage children in learning across STEM disciplines and character development.
Scott was inspired to start the business after experiencing an existential crisis and realizing he wanted to do something different with his life. He took a risk, cut out negative influences, and surrounded himself with motivational content and resources to stay motivated.
He emphasizes the importance of positive self-talk and taking action to pursue your passions and create the life you want. He shares his insights on success, urgency, sobriety, and capitalizing on viral content. He emphasizes the importance of self-belief and earning recognition through extraordinary achievements.
Scott also discusses the role of urgency in making progress and the need to be realistic about the lifestyle you can afford. He views business as an intellectual sport and highlights the importance of competition and continuous improvement. Scott shares his personal journey of sobriety and the mental clarity it has brought him. Lastly, he talks about his viral TikTok video and his plans to create a brand around it to support animal rescue.
In the episode, we discuss:
• How Drone Legends works
• Scott's personal journey and realization to start Drone Legends
• Taking risks and cutting out negative influences
• Positive self-talk and taking action
• Urgency
• Be realistic about your lifestyle
• Business as an intellectual sport
• Sobriety
• Viral content
Scott:
Drone Legends:
Website
Team Tucker Tales:
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Jack is a successfully exited entrepreneur at the age of 25. He shares his journey and chats about the businesses he started.
He started with e-commerce and dropshipping, and ventured into various e-commerce products, including breathalyzers and wireless earbuds, using influencer marketing to drive sales.
Throughout the journey, he faced challenges with suppliers and payment processors. To overcome these challenges, he built relationships with banks and started a checkout and payment page CRM business called Rebills.
He emphasizes the importance of commitment and adaptation in the e-commerce industry. In this conversation, Jack discusses the impact of entrepreneurship on relationships, the importance of building friendships in business, setting and achieving goals, the process of winging it in entrepreneurship, and his current projects: Reward Point and Decline Defense.
He advises aspiring entrepreneurs to understand their own capabilities and consider starting a business that doesn't require capital to gain experience.
In the episode, we discuss:
• Overcoming challenges
• The power of influencer marketing to drive sales
• Commitment and adaptation are keys to success
• Starting a business at a young age requires discipline, consistency, and a long-term mindset
• University education may not be necessary for success
• Building friendships in business is crucial
• Winging it is often a necessary part of entrepreneurship
• Reward Point and Decline Defense
• Simple ventures can teach you a lot
Jack:
Rewardpoint:
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The podcast currently has 62 episodes available.