Jeremy Bradley talks to "influencers" and encourages them to view their 15 minutes of fame as just that: fleeting and temporary. Many people with a social media platform see the likes, clicks and cash now but is it something sustainable for the rest of their life? JB talks about his retirement from a successful radio career and how he can look at the current generation of broadcasters (podcasters, YouTubers, TikTokers, etc.) and wonders if most of them have figured out the long-term business side of their content offerings. Sure, free stuff and some money now are great, but will it still be lucrative in 10 years? And can they (read as: willing to) get a "regular" job after?