Chief Marketing Officer, Jeff Larson, returns to share what goes on behind the scenes of major marketing decisions at Disney, Princess Cruises, Golf Channel, and more.

We share perspectives on using consumer insights effectively, leading through crises, running large in-house creative teams, and deciding when to pivot versus stay the course in your marketing.

To work with Jeff, contact: https://www.linkedin.com/in/jeffreyalanlarson/

To work with Sheila, contact: https://www.butlermg.com/