Marketing Over Bourbon

Valerie Cockerell, consultant and keynote speaker, shares lessons on customer service, adaptability, and cultural differences in this episode.

We also explore what merchandise taught her about leadership and decision-making, what leaders can learn from a mother’s playbook, and lessons Disney learned as it adapted to the French market.

To work with Valerie, contact: https://cockerellconsulting.com/

Randy Chase, Founder and Chief Strategist of Rocket Chimp, shares how brands can find strategic clarity, connect with audiences, and build partnerships that deliver meaningful results.

We also discuss brand alignment, consistency across marketing channels, and how to balance compelling creative with business goals and key metrics.

To work with Randy, contact: https://www.rocketchimp.com/

To work with Sheila, contact: https://www.butlermg.com/

Media and communications expert Joel Staley shares his perspective and expertise in brand messaging strategy, media and presentation training, media relations, and crisis communications.

We also discuss strengthening PR and social media strategy, preparing leaders for interviews, communicating clearly under pressure, and protecting credibility when trust matters most.

To work with Joel, contact: https://jcs-communications.com

To work with Sheila, contact: https://www.butlermg.com/

Carole Munroe, PR and communications consultant and former journalist, shares insights on storytelling that shapes how people feel about a brand and inspires action.

In this episode, we reflect on Disney and Hilton, the relationship between marketing and communications, and how to tell more inclusive stories that audiences can see themselves in.

To work with Carole, contact: https://www.linkedin.com/in/carole-munroe/

To work with Sheila, contact: https://www.butlermg.com/

Lee Cockerell, former Executive Vice President of Operations for the Walt Disney World® Resort, best-selling author, and podcast host, shares insights on customer service, time management, and exceptional service in this episode.

We also discuss Disney’s Great Leader Strategies, the Three-Legged Stool in business, and lessons from his remarkable career.

To work with Lee, contact: https://www.leecockerell.com/

To work with Sheila, contact: https://www.butlermg.com/

Keith Smith, former Senior Vice President of HR at Disney and Founder of Keith Smith Consulting, shares insights on business culture built on purpose, not by accident, in this episode.

We also discuss the Walt Disney World Ambassador Program, improv principles for leaders, the Ghost Light and organizational ghosts, and how friendships at work shape belonging.

To work with Keith, contact: https://www.keithsmithconsulting.com

To work with Sheila, contact: https://www.butlermg.com/

Mark Russell, founder of Iron Pixel Media, shares what it takes to bring a brand’s story to life on camera and make it look effortless.

We also discuss how to produce great creative work on limited budgets, what makes storytelling different from simply capturing content, and more.

To work with Mark, contact [email protected]

To work with Sheila, contact: https://www.butlermg.com/

Former Senior Vice President of Global Retail Store Development at Walt Disney Imagineering, Tony Mancini, shares how unforgettable, themed retail and hospitality environments are created.

To work with Tony, contact: https://thinktankretailhospitalitygroup.com/

To work with Sheila, contact: https://www.butlermg.com/

Chief Marketing Officer, Jeff Larson, returns to share what goes on behind the scenes of major marketing decisions at Disney, Princess Cruises, Golf Channel, and more.

We share perspectives on using consumer insights effectively, leading through crises, running large in-house creative teams, and deciding when to pivot versus stay the course in your marketing.

To work with Jeff, contact: https://www.linkedin.com/in/jeffreyalanlarson/

To work with Sheila, contact: https://www.butlermg.com/

Rob Mauldin, Founding Partner & Co-Owner of MagicMakers Group, returns to dive deeper into lessons from his two decades at Disney, focusing on leadership and data-driven approaches to shaping guest experiences.

We also share thoughts on creating a culture of excellence, navigating rapid change, leadership’s impact on the guest experience, inspiring tomorrow’s leaders, and turning strategy into action.

To work with Rob and MagicMakers Group, contact: https://www.magicmakersgroup.com/

To work with Sheila, contact: https://www.butlermg.com/