Former Anheuser-Busch President Anson Frericks joins the show to discuss his book, "Last Call for Bud Light," which explores the challenges and transformations within the beer industry. He delves into the history of Bud Light, its market strategies, and the impact of changing consumer preferences. Frericks also highlights the broader implications for the beverage industry and offers insights into future trends. The conversation provides a comprehensive look at the evolving landscape of beer and business.